Senior Content Marketing Manager

Snowflake • Menlo Park, CA

10d • $158,000 - $206,800

About The Position

Snowflake is seeking a strategic, hands-on content marketer to help evolve its Content Marketing team into a Content Center of Excellence. The role combines thought leadership, original research, content strategy, and AI innovation. The manager will establish expertise in priority topics, develop authoritative narratives and research, and build AI-powered workflows that scale content creation across Snowflake. The role also evangelizes CoE standards and self-service AI content capabilities to product marketing, field marketing, and other go-to-market teams. The position may be based in the San Francisco Bay Area or remote within the United States.

Requirements

• 5–7+ years of experience in content marketing, editorial, or digital content strategy, preferably in B2B technology or enterprise SaaS.
• Demonstrated experience building or using AI tools for content creation and content processes, such as prompt engineering, AI agents, or LLM-powered workflows; able to describe specific workflows built.
• Strong writing and editing skills, with a proven ability to produce research-driven, long-form thought leadership content such as bylines, research reports, and data studies.
• Experience designing and executing original research programs, such as surveys, data studies, and benchmarks, that generate earned media and thought leadership positioning.
• Ability to work with technical concepts such as data engineering, AI/ML, cloud infrastructure, and security, and translate them into compelling narratives for business and technical audiences.
• Strong project management skills, including owning production schedules, managing stakeholders, and coordinating across multiple teams.
• Experience using content analytics, including traffic, engagement, SEO rankings, and pipeline attribution, to inform strategy and demonstrate ROI.
• Comfort with data tools and willingness to learn Snowflake-specific platforms such as Cortex, Streamlit, and SQL basics; engineering experience is not required, but eagerness to build is expected.
• Follow Snowflake's confidentiality and security standards and data security plan, and protect customer information.

Nice To Haves

• Experience with Snowflake or similar cloud data platforms.
• Hands-on experience with AI/LLM platforms, including building agents, prompt chains, RAG pipelines, or AI-assisted editorial workflows.
• Experience working in or with a content center of excellence model.
• Familiarity with SEO tools and strategy, including search volume analysis, keyword research, and competitive gap analysis.

Responsibilities

• Own and drive original research programs, including surveys, data studies, competitive analysis, and industry benchmarking.
• Develop deep subject-matter expertise in two to three priority topics and create authoritative long-form content, including research reports, executive bylines, data-driven blog series, and op-eds.
• Partner with internal subject-matter experts and executives to gather insights and translate them into high-impact narratives.
• Track share of voice, search trends, and competitive positioning to identify content gaps and opportunities.
• Design, build, and improve AI-powered content workflows using Snowflake Cortex, CoCo Skills, and Content Studio.
• Create and maintain AI skills and prompt chains for content production, including drafting, ebook generation, SEO optimization, copyediting, brand voice compliance, and content auditing.
• Evaluate emerging AI capabilities, prototype tools, and integrate them into the content production pipeline.
• Build self-service AI tools so non-content teams can produce on-brand, CoE-quality content independently.
• Measure and report on AI workflow adoption, time savings, and content quality improvements.
• Evangelize CoE content standards, AI tools, and workflows to product marketing, corporate communications, engineering blog, and partner marketing teams.
• Write and edit content across formats, including research reports, ebooks, solution briefs, blog posts, web pages, executive bylines, and campaign assets.
• Ensure content aligns with Snowflake's brand voice, SEO best practices, and CoE editorial standards.
• Use content performance analytics to inform editorial strategy and prioritization.
• Manage content calendars, production timelines, and cross-functional stakeholder relationships.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed