Content Marketing Manager
About The Position
knownwell is a weight-inclusive healthcare company offering weight management, primary care, nutrition counseling, and health coaching through in-clinic and virtual care. The Content Marketing Manager will shape how knownwell communicates with patients across its website, email, webinars, and other touchpoints. This is a high-visibility, hands-on role in which clear, empathetic, consistent content helps patients feel understood, trust the care model, and stay engaged. Reporting to the Sr. Manager, Content, the role works across clinical, growth, and operations teams to communicate knownwell’s mission of stigma-free, weight-inclusive care. The manager ensures content is accurate, on-brand, and patient-centered, and coordinates internal and external resources to deliver content across owned channels.
Requirements
- At least 4 years of experience in content marketing, brand communications, or a related field.
- Experience working in a startup environment.
- Proven success developing and executing content strategies across multiple channels, especially in healthcare, wellness, or mission-driven industries.
- Exceptional writing, editing, and storytelling skills, including the ability to adapt tone for different audiences and contexts.
- Comfort working with data and translating insights into content optimizations.
- Empathy and sensitivity in healthcare communications, especially concerning obesity, weight, and stigma.
- Strong organization and ability to manage multiple projects and stakeholders.
- Experience managing contracted designers and developers, assigning work, and aligning on deliverables.
Nice To Haves
- Familiarity with Webflow, Canva, Figma, Google Business Profiles, Braze, Airtable, and Zoom webinar functionality.
Responsibilities
- Identify, align, and contract with internal and external resources needed to execute content deliverables.
- Own the public website, working with designers and developers on SEO-optimized pages, clinician bios, and updates that address changing business needs.
- Own blog content strategy and produce articles in partnership with SEO and clinical teams.
- Manage printed collateral, including brochures, flyers, referral materials, and patient-facing educational materials, in collaboration with design.
- Own and execute the monthly patient-facing newsletter, including content strategy, copywriting, and HTML template updates with lifecycle marketing.
- Produce monthly patient-facing webinars in collaboration with knownwell clinicians.
- Coordinate content for third-party clinic and clinician listings and manage profiles and reviews across services such as Google Business Profiles, Yelp, and HealthGrades.
- Conduct user surveys and prepare voice-of-customer reports.
- Maintain consistent brand voice, tone, and messaging across owned channels and act as an internal ambassador for brand guidelines with designers, developers, and external vendors.
- Partner with clinical, care team, and operations leads to turn medical and care-related information into accessible, empathetic, engaging content.
- Partner with designers, website engineers, and the broader marketing team to execute content across owned channels.
Benefits
- Medical, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Up to 20 days of PTO per year plus company holidays.
- Up to 14 weeks of parental leave (12 weeks for non-birthing parents).
- Annual work-from-home stipend for remote employees.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
