Senior Content Marketing Manager

Unity Technologies • New York, NY

9d • $123,300 - $234,800

About The Position

Unity is seeking a strategic content marketer with an ad tech background to support its advertising and monetization products. The role is part of the Content Marketing team in Unity’s Grow division, which helps mobile developers and publishers scale games and apps through user acquisition and monetization solutions. This senior individual contributor will own a continuous pipeline of high-quality content supporting go-to-market strategy and work closely with integrated marketing, product marketing, sales, and creative teams. The position is based in New York City.

Requirements

• Experience in ad tech, mobile advertising, programmatic, or performance marketing, with a solid understanding of mobile advertising and monetization, including user acquisition, ad networks, mediation, and measurement.
• Hands-on integrated marketing experience contributing to or leading multichannel campaigns from planning through launch and measurement, with a strong understanding of content distribution and performance metrics.
• A proven record of producing high-quality B2B and B2C content that drives engagement and supports demand generation, aligned with messaging and positioning strategy.
• Strong writing, editing, and storytelling skills, including the ability to explain complex technical concepts clearly and compellingly to varied audiences.
• Experience owning a content program as a senior individual contributor, including stakeholder coordination and editorial judgment.
• Proficiency with AI tools such as Claude and Profound, and experience applying SEO, GEO, and AEO best practices to content creation.

Responsibilities

• Help define go-to-market campaign content deliverables in collaboration with marketing teams.
• Partner with integrated marketing to plan and execute multichannel campaigns, shape content strategy, and produce assets for paid, owned, earned, email, event, and social channels.
• Own and deliver a pipeline of content supporting go-to-market strategy across the customer journey, including case studies, thought leadership, ebooks, webinars, co-marketing materials, newsletters, reports, AI-search-optimized content, and presentations.
• Identify story opportunities and manage approvals, including legal review, to deliver accurate, on-brand content in suitable formats.
• Translate complex technical concepts into clear, valuable content for mobile developers, publishers, and advertisers.
• Monitor and optimize content and campaign performance using data, and share insights and recommendations with the team.
• Use AI and content tools such as Claude, Profound, and Sanity across research, drafting, tracking, and improving Unity’s visibility in AI-powered search.

Benefits

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement or pension plans
• Generous vacation and personal days
• Leave and family-care programs supporting new parents
• Office food and snacks
• Mental health and wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program
• Training and development programs
• Volunteering and donation matching program
• Potential eligibility for equity awards and company incentive plans, such as annual discretionary bonuses or sales commissions

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed