Senior Content Marketing Manager

Unity Technologies SF • New York, NY

8d

About The Position

Unity’s Grow division helps mobile developers and publishers scale their games and apps through user acquisition and monetization solutions. The Senior Content Marketing Manager will join the Content Marketing team and primarily support Unity’s advertising and monetization products. This is a senior individual contributor role based in New York City, responsible for owning a continuous pipeline of high-quality content and partnering closely with integrated marketing on campaigns alongside product marketing, sales, and creative teams.

The role supports go-to-market strategy by developing content such as thought leadership, reports, and customer success stories. It includes shaping campaign content, producing assets across channels, translating technical concepts into clear narratives for mobile developers, publishers, and advertisers, and using performance insights to improve content and campaigns. The content workflow uses AI and content tools, including Claude, Profound, and Sanity, for research, drafting, tracking, and improving Unity’s visibility in AI-powered search.

Requirements

• Experience in ad tech, mobile advertising, programmatic, or performance marketing, with a solid understanding of mobile advertising and monetization, including user acquisition, ad networks, mediation, and measurement.
• Hands-on integrated marketing experience, including contributing to or leading multichannel campaigns from planning through launch and measurement, and a strong grasp of content distribution and performance metrics.
• A proven record of producing high-quality B2B and B2C content that drives engagement and supports demand generation, aligned with messaging and positioning strategy.
• Strong writing, editing, and storytelling skills, with the ability to make complex technical concepts clear and compelling for different audiences.
• Experience owning a content program as a senior individual contributor, including stakeholder coordination and editorial judgment.
• Proficiency with AI tools such as Claude and Profound, and experience applying SEO, GEO, and AEO best practices to content creation.
• Sufficient knowledge of English for frequent professional verbal and written communication with colleagues and partners worldwide.

Responsibilities

• Help define go-to-market campaign content deliverables, working cross-functionally across marketing.
• Partner with integrated marketing to plan and execute multichannel campaigns, shaping content strategy and producing assets for paid, owned, earned, email, events, and social channels.
• Own and deliver a pipeline of content that supports the go-to-market strategy across the customer journey.
• Produce content including case studies, thought leadership, ebooks, webinars, co-marketing materials, newsletters, reports, content optimized for AI search, and presentations.
• Identify story opportunities and manage approvals, including legal review, to deliver accurate, on-brand content in appropriate formats.
• Translate complex technical concepts into clear, valuable content for mobile developers, publishers, and advertisers.
• Monitor and optimize content and campaign performance using data, surfacing insights and recommendations to the team.
• Use AI and content tools such as Claude, Profound, and Sanity throughout the content workflow, from research and drafting to tracking and improving Unity’s visibility in AI-powered search.

Benefits

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement or pension plans
• Generous vacation and personal days
• Leave and family-care programs supporting new parents
• Office food snacks
• Mental health and wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program
• Training and development programs
• Volunteering and donation matching program
• Potential eligibility for equity awards and company incentive plans, such as annual discretionary bonuses or sales commissions

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed