Marketing Manager
About The Position
The Marketing Manager leads the development, implementation, and performance of marketing plans that align with organizational goals, grow the brand, and support member acquisition and retention. The role oversees the marketing team and major initiatives, coordinates marketing across all lines of business, and delivers measurable business impact while supporting an outstanding member service experience. This is a hybrid position based at the Unitus Business Center in Tigard. The role develops integrated marketing strategies, guides creative direction and content across platforms, champions brand consistency, and oversees the visitor website experience. It also leads data-driven, multichannel campaigns and works with internal teams, community development stakeholders, agencies, vendors, and industry influencers. The Marketing Manager monitors market trends, member preferences, competitors, and emerging technologies to identify growth opportunities and strengthen Unitus’s market position.
Requirements
- Bachelor’s degree in marketing, business administration, communications, or a related field, or equivalent work experience.
- Seven years of progressive experience in marketing leadership roles, with a demonstrated record of developing and executing marketing strategies that drive business growth.
- Proficiency with modern marketing technologies and platforms, including marketing automation tools, CRM systems, digital advertising platforms, and analytics tools.
- At least two years of supervisory experience.
Nice To Haves
- Certifications in marketing strategy, digital marketing, or analytics, such as AMA PCM, HubSpot, Google Ads/Analytics, or Salesforce Marketing Cloud.
Responsibilities
- Develop and execute integrated marketing strategies aligned with organizational objectives, brand growth, and business development across channels.
- Lead creative direction and content strategy across platforms, including social media, ensuring consistency with brand voice and marketing goals.
- Champion the brand vision and maintain consistency across internal and external touchpoints.
- Oversee the visitor website experience to ensure it is engaging, user-friendly, and aligned with brand and business objectives.
- Lead the end-to-end development and optimization of data-driven, multichannel campaigns to accelerate membership growth, product adoption, and customer lifetime value.
- Establish campaign KPIs and measurement frameworks, use insights to refine tactics and improve ROI, and foster continuous learning.
- Partner with product, channel, lending, member services, other internal teams, and community development stakeholders to develop integrated marketing plans.
- Build and maintain strategic relationships with external agencies, vendors, and industry influencers.
- Monitor competitive trends, member preferences, and emerging technologies to identify growth opportunities.
- Translate research and market insights into actionable strategies that differentiate the brand, inspire improved experiences, and maintain a strong market position.
Benefits
- Medical, dental, and vision coverage
- Flexible Spending Accounts and HSA
- Up to 20 days of paid time off accrued during the first twelve months of employment
- 12 paid holidays per year
- 401(k) retirement savings
- Annual incentives, subject to eligibility
- Employee Assistance Plan
- Tuition reimbursement
- Student loan debt repayment
- Transit and parking benefits
- Paid volunteer time off
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What This Job Offers
Job Type
Full-time
Career Level
Manager
