Field Marketing Manager - Phoenix, Arizona; Hybrid Remote/In-Office

Black Rock Coffee Bar•Scottsdale, AZ

9d•Hybrid

About The Position

The Field Marketing Manager leads the execution of national and regional Local Store Marketing (LSM) initiatives to support store performance, brand awareness, Guest engagement, and community connections. This role manages the national LSM program, develops targeted strategies for priority locations, coordinates promotional activations, and supports field teams in executing initiatives that drive measurable business results. The manager partners with Operations, Marketing, Finance, Training, and external vendors to align strategies with company priorities and support consistent execution across markets. Success requires strong project management, creativity, business acumen, and the ability to translate store performance and market insights into effective local marketing strategies. The position works across office, remote, and field environments, with travel to stores, regional markets, store openings, activations, and community events. Occasional evenings, weekends, or nontraditional hours may be needed to support marketing initiatives.

Requirements

Experience in field marketing, local store marketing, retail marketing, or a related marketing function.
Strong project management and organizational skills, including the ability to manage multiple campaigns, deadlines, and market priorities simultaneously.
Ability to develop and execute marketing initiatives supporting store traffic, sales performance, brand awareness, and Guest engagement.
Strong analytical skills, including the ability to evaluate campaign performance, identify trends, and recommend improvements.
Excellent written and verbal communication skills and ability to collaborate with Operations, Marketing, vendors, and field leadership.
Creative problem-solving skills and ability to develop practical marketing solutions based on market and store needs.
Experience coordinating promotional campaigns, community partnerships, events, and third-party vendors.
Ability and willingness to travel to stores, regional markets, and community events based on business needs.
Ability to work occasional evenings, weekends, or nontraditional hours to support events, promotions, and other marketing initiatives.
Ability to stand and walk for extended periods during marketing activations, Grand Openings, and community events.
Ability to occasionally lift, carry, and transport marketing materials, displays, and event supplies weighing up to 25 pounds.
Ability to work in indoor and outdoor environments with varying weather conditions, noise levels, and active event settings.

Nice To Haves

Experience in a multi-unit retail, hospitality, or quick-service restaurant environment.

Responsibilities

Manage the national Local Store Marketing program, developing and executing initiatives to increase brand awareness, Guest traffic, and store sales growth.
Develop and execute targeted marketing plans for LSM watchlist locations in partnership with Operations.
Plan and manage national LSM campaigns and activations, including initiatives such as Back to School, ensuring consistent execution across participating markets.
Coordinate marketing initiatives, promotional opportunities, and local partnerships with third-party vendors.
Support store teams and regional leadership with marketing inquiries, community partnerships, and donation requests, ensuring alignment with company guidelines and priorities.
Monitor and evaluate LSM campaigns, promotional events, and partnerships, using performance insights to recommend improvements.
Collaborate with internal partners on loyalty and CRM strategies to strengthen Guest engagement, grow the database, and encourage repeat visits.
Maintain the LSM marketing calendar and track campaigns, promotions, deadlines, and deliverables while communicating with stakeholders.
Partner with Operations, Marketing, Finance, and Training to align strategies, coordinate resources, and support field execution.
Travel to stores, regional markets, store openings, community events, and promotional activations as business needs require.
Provide project updates to cross-functional teams and leaders, proactively identify issues, and monitor progress against strategic initiatives.
Seek feedback, apply lessons learned, and adjust approaches to improve outcomes over time.