Lifecycle Marketing Manager (Email & Engagement)

Tenable, Inc. • Columbia, MD

10d • $92,500 - $123,167 • Hybrid

About The Position

As the Lifecycle Marketing Manager at Tenable, you will execute a global strategy for go-to-market and lifecycle communications across email, in-product, and other channels, engaging customers, prospects, and partners. You will design email programs, manage customer lifecycle communications, and build market communications to drive pipeline, adoption, and retention.

This role champions Tenable’s email voice and strategy, establishing and maintaining consistency across regions. It requires a strategic communications professional with strong copywriting skills who can adapt messaging for key cybersecurity personas—including CISOs, IT leaders, and practitioners—and work effectively across global teams.

Requirements

• At least 5 years of professional experience in email marketing, demand generation, or lifecycle marketing.
• Bachelor’s degree or equivalent experience.
• Provide an email writing sample demonstrating adaptation of tone and messaging for different personas at the hiring manager stage.
• Clear understanding of email strategy, successful campaign characteristics, and how to measure and improve campaign performance.
• Familiarity with marketing automation platforms such as Marketo and CRM platforms such as Salesforce.
• Comfort with A/B testing methodology and experience with analytics tools and reporting.
• Strong verbal and written communication skills, including the ability to write compelling copy and translate technical concepts into clear, value-driven messaging.
• Strong project management skills and ability to balance multiple projects with short completion deadlines.
• Self-starter who is accountable and able to interface independently with teams and stakeholders.

Nice To Haves

• Understanding of the cybersecurity industry and its core buyer personas.
• Experience in the cybersecurity or B2B technology industry.

Responsibilities

• Own messaging strategy across email—including newsletters, customer notifications, lead nurture campaigns, product launches, and global events—as well as in-product and other communication channels.
• Support engagement programs such as virtual events, community engagement, and advocacy programs.
• Draft, refine, and edit high-converting email copy and other messaging, ensuring a consistent tone of voice.
• Adapt strategy and messaging for different buyer personas and prospect and customer lifecycle stages to nurture leads and fuel customer growth.
• Design and manage ongoing A/B tests across email copy, schedules, and layouts; apply learnings to optimize email strategy.
• Manage multiple projects with short deadlines, maintain a global communications calendar, and provide visibility to key stakeholders.
• Bridge regional marketing teams and create and maintain global email standards for consistent style and voice.
• Track KPIs, analyze engagement metrics and performance against demand generation goals, and present insights to stakeholders.

Benefits

• Medical, dental, vision, disability, and life insurance.
• 401(k) retirement savings with company match.
• Employee stock purchase plan.
• Employee referral program.
• Flexible spending accounts.
• Employee Assistance Program (EAP).
• Education assistance.
• Parental leave.
• Paid time off (PTO).
• Company-paid holidays.
• Health and wellness events.
• Community programs.
• Variable compensation, including bonuses for non-sales roles, depending on company and individual performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level