Lifecycle Marketing Manager (Email & Engagement)

Tenable • Boston, MD

9d • Hybrid

About The Position

The Lifecycle Marketing Manager will execute a global go-to-market and lifecycle communications strategy across email, in-product messaging, and other channels, engaging customers, prospects, and partners. The role designs email programs, manages customer lifecycle communications, and builds market communications to drive pipeline, adoption, and retention.

The manager champions Tenable’s email voice and strategy, establishing consistent communications across regions. This includes developing compelling copy and adapting messaging for cybersecurity buyer personas such as CISOs, IT leaders, and practitioners. The role works across global teams and manages multiple projects and deadlines.

Requirements

• At least 5 years of professional experience in email marketing, demand generation, or lifecycle marketing.
• Bachelor’s degree or equivalent experience.
• Provide an email writing sample demonstrating adaptation of tone and messaging for different personas, requested at the hiring manager stage.
• Clear understanding of email strategy, successful campaigns, and how to measure and improve performance.
• Familiarity with marketing automation platforms such as Marketo and CRM platforms such as Salesforce.
• Comfort with A/B testing methodology and experience with analytics tools and reporting.
• Strong verbal and written communication skills, including the ability to create compelling copy and translate technical concepts into clear, value-driven messaging.
• Strong project management skills and ability to balance multiple projects with short deadlines.
• Self-starter who is accountable and can independently work with various teams and stakeholders.

Nice To Haves

• Understanding of the cybersecurity industry and its core buyer personas.
• Experience in the cybersecurity or B2B technology industry.

Responsibilities

• Own messaging strategy across email—including newsletters, customer notifications, lead nurture campaigns, product launches, and global events—as well as in-product and other communication channels.
• Support engagement programs such as virtual events, community engagement, and advocacy programs.
• Draft, refine, and edit high-converting email copy and other messaging, maintaining a consistent tone of voice.
• Adapt strategy and messaging for different buyer personas and prospect and customer lifecycle stages.
• Design and manage ongoing A/B tests across email copy, schedules, and layouts, applying results to optimize email strategy.
• Manage multiple projects with short deadlines, maintain a global communications calendar, and provide visibility to stakeholders.
• Partner with regional marketing teams and create and maintain global email standards for consistent style and voice.
• Track KPIs, analyze engagement metrics and performance against demand generation goals, and present insights to stakeholders.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• 401(k) retirement savings with company match
• Employee stock purchase plan
• Employee referral program
• Flexible spending accounts
• Employee Assistance Program
• Education assistance
• Parental leave
• Paid time off
• Company-paid holidays
• Health and wellness events
• Community programs
• Variable compensation, including bonuses for non-sales roles, depending on company and individual performance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level