Email & Lifecycle Marketing Manager

Filevine

About The Position

Filevine is seeking an Email & Lifecycle Marketing Manager to join its content team. The role owns end-to-end messaging, campaign strategy, and execution for email communications to prospects and customers throughout the buyer journey. Its focus includes customer activation, prospect engagement, pipeline generation, and lifecycle progression, supported by rigorous monitoring, analysis, and optimization of channel performance. The manager is responsible for ensuring email touchpoints meet brand standards, follow quality controls, and help move customers through the funnel. The position works closely with creative, product, demand generation, and marketing teams to turn complex themes into effective email campaigns. Work location depends on where the candidate is based: candidates in or near Salt Lake City, San Francisco, Chicago, or New York work on a hybrid or in-office schedule; those outside these regions may work remotely.

Requirements

At least 5 years of experience managing email communications, lifecycle strategy, and channel growth.
Demonstrated success driving pipeline generation, customer activation and retention, and managing high-performing lifecycle channels.
Strong analytical and operational rigor in monitoring channel metrics and executing data-driven A/B testing roadmaps.
Highly process-oriented, with exceptional project management and cross-functional coordination skills.

Nice To Haves

Proficiency with email service providers, marketing automation platforms such as Marketo, HubSpot, or Pardot, and CRM systems.
Understanding of email rendering on desktop and mobile devices, responsive email templates, and basic HTML/CSS troubleshooting.
Familiarity with email deliverability standards, spam filters, list hygiene, and compliance guidelines including CAN-SPAM, GDPR, and CCPA.
Experience with web analytics, UTM tracking methodologies, and A/B testing platforms to measure and report pipeline impact.

Responsibilities

Develop email strategies that support top-of-funnel acquisition, engagement, pipeline creation, retention, onboarding, and expansion across the customer lifecycle.
Design, execute, and manage a continuous email testing roadmap using A/B and multivariate experiments to improve open rates, click-through rates, and conversions.
Create and maintain scalable email creation, proofreading, and quality assurance workflows to ensure error-free communications.
Ensure email copy, layouts, and designs comply with Filevine brand standards.
Monitor campaign metrics and provide actionable insights and executive reporting to inform strategy and maintain channel health.
Collaborate with creative, product, demand generation, and marketing teams to develop high-converting email campaigns.