Email Marketing Manager

Jackson Dawson • Plano, TX

5d • Hybrid

About The Position

The Email Marketing Manager owns the GR GT buyer email channel for Jackson Dawson’s Toyota GR GT Concierge buyer program, guiding communications from initial interest through purchase. The role combines copywriting, email development, platform operations, and performance analysis to deliver a personal, premium experience for performance-car buyers.

The manager creates email and supporting text-message content across the buyer journey, codes and maintains responsive emails and templates, and runs campaign operations in Mailchimp or a similar platform. Responsibilities also include automating journeys, coordinating data with the Concierge CRM, managing consent and deliverability, overseeing approvals and deployments, and reporting campaign performance to the program team and Toyota stakeholders. The position is hybrid in Plano, Texas, with occasional travel for buyer events and track experiences.

Requirements

• At least 5 years of email marketing experience, including end-to-end campaign management and operations.
• Hands-on HTML and CSS email coding experience, including table-based layouts, inline styles, responsive design, and cross-client rendering.
• Strong copywriting skills and a portfolio of emails personally written and built.
• Advanced Mailchimp skills, or deep experience with a similar platform such as Salesforce Marketing Cloud, Klaviyo, or HubSpot, including automations and segmentation.
• Expert knowledge of email best practices, including deliverability, sender reputation, ISP feedback loops, opt-in rules, and CAN-SPAM.
• Strong analytical skills and the ability to turn campaign data into clear reports and actionable recommendations.
• Strategic mindset, enthusiasm for hands-on work, and an eye for design.
• Strong attention to detail and organization to manage a busy calendar and multiple approval rounds without missing deadlines.
• Confidence presenting work and results to senior client stakeholders.
• Comfort using AI tools to draft, quality-check, test, and analyze email programs.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent work experience.

Nice To Haves

• Experience in automotive, motorsport, luxury, or other high-end purchases.
• Experience writing for enthusiast communities and performance-minded audiences.
• Agency experience, including client approvals and billable-hour tracking.
• Cross-channel experience across SMS, phone outreach, and events.
• Familiarity with dealer marketing programs.
• Figma or Photoshop skills for preparing email assets.
• Experience connecting an email platform to a CRM through APIs or tools such as Zapier.

Responsibilities

• Write email content for every stage of the GR GT buyer journey, including welcomes, journey progression, Concierge follow-ups, ordering and allocation updates, and invitations to buyer events and track experiences.
• Write in a knowledgeable, personal voice suited to performance-car buyers, and create subject lines, preheaders, calls to action, and test variants.
• Write accompanying text messages so email and Concierge outreach feel coordinated.
• Collaborate with Creative and Program leadership on imagery and design direction, and manage asset requests through delivery.
• Move content through internal, client, brand, and legal approvals on schedule.
• Code responsive, accessible HTML emails from design comps.
• Build and maintain a GR GT template and module library with clear naming conventions.
• Quality-check emails across clients, devices, and dark mode, including links, tracking, personalization, and audience logic.
• Use dynamic content and merge fields to personalize messages by buyer Level, dealer, and profile data.
• Run email operations in Mailchimp and related tools, including setup, audiences, tags, segments, automations, send schedules, and user access.
• Create automated buyer journeys triggered by Level changes and Concierge milestones.
• Define journey data requirements and work with Development and Program leads to keep Mailchimp synchronized with the Concierge CRM.
• Manage consent, suppression, opt-outs, and contact frequency across email, text, and Concierge calls.
• Manage deliverability, including domain authentication, sender reputation, ISP feedback loops, list hygiene, CAN-SPAM, and Toyota data privacy standards.
• Identify data and workflow issues before they affect buyers or reporting.
• Manage the email calendar, intake, approvals, and deployment, and maintain templates, documentation, and standard operating procedures.
• Log each send and build hour in the campaign tracking tool.
• Coordinate with Jackson Dawson teams to align email processes with best practices and company standards.
• Report on each send's delivery, opens, clicks, and conversions such as Level progression, Concierge appointments, and event RSVPs.
• Deliver monthly performance reports to the program team and Toyota stakeholders.
• Design A/B tests and holdout groups, document findings, and apply results to future sends.
• Connect email engagement to buyer progression and identify where buyers advance or stall.
• Recommend improvements to journeys, cadence, and content.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior