Email Marketing Manager

Gong.io•Chicago, NY

11h

About The Position

Gong is hiring an Email Marketing Manager to lead execution of how Gong communicates through email, including marketing nurture programs and one-to-one marketing-supported outbound. This is a craft-focused role for someone who treats email as a conversion channel and can work across brand-led nurture, lifecycle messaging, and sales-style emails designed to generate replies. The role uses audience insights and data to make messaging relevant, and AI to explore options and accelerate iteration while preserving voice and judgment. The Email Marketing Manager will develop and optimize email programs across the customer lifecycle, partner with Pipeline Operations and Sales leadership on automated sales follow-up and signal-led motions, and work with a Senior GTM Automation & Systems Manager to align audience strategy and segmentation with messaging. The role also collaborates with Demand Generation, Content, Product Marketing, and Field Marketing to reflect current go-to-market priorities. It maintains email quality through testing, deliverability practices, and review standards. Gong describes itself as a provider of a Revenue AI Operating System used by more than 5,000 companies. The position offers an annual salary range of $121,000–$175,000 USD, with compensation varying based on candidate-related factors and location. Total compensation may also include incentive compensation, bonus, equity, and benefits.

Requirements

At least 5 years of experience in email marketing, lifecycle marketing, or a closely related role in B2B SaaS or enterprise software.
Hands-on experience executing both marketing nurture programs and sales-style one-to-one email motions.
Strong understanding of the differences between marketing email and sales email as channels.
Hands-on experience writing and optimizing email programs in Marketo and sales engagement platforms such as Gong Engage, Outreach, or Salesloft.
Proficiency in using AI to write, test, and improve email content.
Hands-on experience executing A/B and multivariate tests, with the analytical rigor to interpret results and apply learnings.
Working knowledge of email deliverability fundamentals, including engagement-based reputation, list hygiene, suppression strategy, CAN-SPAM, and GDPR.
Working understanding of go-to-market fundamentals, including ICP, personas, buying stages, and signals.
Strong editorial and data instincts, with attention to narrative, subject lines, and program conversion rates.
Collaborative systems thinker able to partner with a technical automation counterpart, translate strategy into messaging, and clearly document work.

Nice To Haves

Background in environments where marketing email and SDR outreach are closely coordinated, such as Marketo, Gong, Salesloft or Outreach, and Salesforce.
Experience writing for or partnering with sales teams.

Responsibilities

Lead and execute email programs across the lifecycle, from one-to-many brand and nurture programs to one-to-few segment campaigns and one-to-one sales-style outreach, with clear audiences, purposes, and next actions.
Write, edit, and continuously optimize email copy for nurture flows, lifecycle programs, behavioral triggers, event follow-ups, MQL re-engagement, closed-lost reactivation, and high-intent sales sequences.
Support automated sales MQL follow-up and signal-led motions with Pipeline Operations and Sales leadership by building Gong Engage flows, reply-driving templates, and personalization frameworks.
Contribute to and maintain a library of email frameworks, subject-line patterns, and reusable messaging components, applying established voice and tone guidelines.
Execute a structured testing program across subject lines, send times, angles, calls to action, length, format, and personalization depth; track KPIs and apply learnings to optimize programs.
Partner with the Senior GTM Automation & Systems Manager to translate audience strategy and segmentation into messaging aligned with the moment, signal, and buyer stage.
Manage email engagement quality and content-related deliverability, including sender reputation, engagement rates, list-health signals, spam triggers, and brand consistency.
Use AI tools to generate variants, pressure-test angles, accelerate first drafts, and explore creative directions.
Collaborate with Demand Generation, Content, Product Marketing, and Field Marketing to align email programs with current go-to-market priorities, campaigns, and segment narratives.
Apply and uphold QA standards and copy-review processes for emails sent through Marketing or Gong Engage.