Assoc Manager, Email Marketing

NBCUniversal•Stamford, CT

18h•$65,000 - $90,000•Hybrid

About The Position

The Associate CRM Marketing Manager manages the end-to-end execution and optimization of email marketing campaigns to drive audience engagement, retention, and subscriber growth. The role owns priority campaigns from planning through deployment and reporting, while developing expertise in segmentation, personalization, automation, and lifecycle marketing. The Associate Manager is a day-to-day partner to cross-functional teams and provides tactical guidance to the Email Marketing Coordinator on campaign execution, content selection and prioritization, email best practices, quality assurance, and opportunities to improve campaign performance.

Requirements

3–5 years of experience in email marketing, CRM, or lifecycle marketing.
Hands-on experience building, QA'ing, deploying, and optimizing campaigns within an enterprise ESP or customer engagement platform.
Experience with segmentation, personalization, A/B testing, dynamic content, and marketing automation.
Ability to analyze customer and audience data to inform segmentation, targeting, personalization, and actionable recommendations from testing results.
Strong understanding of email creative best practices, including content hierarchy, messaging, CTA strategy, and mobile-first design.
Strong project management, communication, and organizational skills, with demonstrated ability to manage campaigns from planning through deployment.
High attention to detail and ability to manage multiple campaigns and deadlines simultaneously.
High standards, excellent organizational and multitasking skills, and attention to detail.
Ability to take direction effectively and apply learnings to everyday responsibilities.
Resourcefulness, creative problem-solving ability, and strong oral and written communication skills.
Strong presentation skills and comfort presenting results to teams and leadership.
Ability to work well in a team-oriented, fast-paced, deadline-driven environment, with strong interpersonal skills and grace under pressure.
Strong work ethic, desire to excel, and willingness to learn.
Ability to partner effectively with internal partners and external agencies.

Nice To Haves

Braze experience.
Experience with additional owned CRM channels, such as push notifications and landing pages.
Familiarity with AI tools for marketing, content development, and workflow efficiency.
Adobe Photoshop skills for basic creative editing and asset optimization.
Basic HTML/CSS knowledge.
Strong knowledge of the sports media landscape and passion for sports.

Responsibilities

Own end-to-end execution of priority email campaigns, including intake, planning, build, QA, deployment, and reporting against campaign priorities, objectives, and CRM strategy.
Plan, develop, and execute campaign landing pages, coordinating creative assets, content, functionality, and QA.
Manage campaign calendars, timelines, deliverables, and cross-functional approvals, identifying and resolving potential delays.
Build and deploy segmented, triggered, personalized, and dynamic-content campaigns within the ESP.
Conduct campaign QA across devices and email clients and troubleshoot rendering, tracking, audience, and deployment issues.
Collaborate with Creative and Sports Marketing teams on email creative planning, including content strategy, messaging, layout, and calls to action.
Develop and execute A/B and multivariate tests across subject lines, creative, CTAs, content, and audience segmentation.
Analyze campaign and newsletter performance, identify trends and optimization opportunities, and implement data-informed adjustments to content, targeting, segmentation, and automation.
Manage execution and tracking of the email testing roadmap and translate test results into actionable insights and best practices.
Manage campaign-level segmentation using behavioral, preference, demographic, and engagement data.
Support development and execution of automated email journeys and lifecycle campaigns.
Partner with Data and Analytics teams to ensure accurate audience targeting, suppressions, and data hygiene.
Execute subscriber acquisition initiatives, including signup forms, CTA optimization, and list-growth campaigns.
Monitor campaign performance against benchmarks and historical results; develop campaign recaps and present results, learnings, and recommendations.
Provide day-to-day tactical guidance to the Email Marketing Coordinator on campaign execution, content selection, QA, and email best practices.
Serve as the primary day-to-day point of contact for assigned email initiatives across Creative, Editorial, Product, and other teams; manage routine communications and escalate strategic decisions or significant risks as needed.
Facilitate campaign kickoffs, feedback loops, and stakeholder communication to support alignment and timely execution.
Help establish and reinforce email marketing processes and best practices, recommending workflow and efficiency improvements.