Email Marketing Specialist

Cin7•Denver, CO

9h•Remote

About The Position

Cin7 is seeking an Email Marketing Specialist to own email creation in HubSpot. Reporting to the Marketing Operations Manager, this hands-on role builds, tests, and schedules emails for prospects, customers, and partners, including newsletters, event invitations, product announcements, and nurture campaigns. The specialist turns campaign briefs and copy from across the marketing team into polished, accurate, on-brand emails; builds lists and segments; uses test results and performance data to improve future emails; and keeps the email calendar and approval process running smoothly. The role also includes creating simple graphics in Canva when the graphic designer is occupied with larger projects, and collaborating with a small team and colleagues across time zones. The specialist will create workflow-based drip campaigns, automated nurtures for demos, free trials, and lifecycle stages, one-off campaigns, webinar promotion series, and a monthly newsletter. The position supports email communication across a variety of campaign types and audiences, with responsibility for testing, scheduling, measurement, compliance, and organization of reusable email assets.

Requirements

2–3 years of experience in email marketing, marketing operations, or a similar role.
Hands-on experience building and sending emails in HubSpot's marketing email tool.
Experience building and segmenting lists in HubSpot.
Experience running A/B tests and using the results to improve future emails.
Ability to interpret email metrics and turn them into clear recommendations.
Basic understanding of HubSpot workflows, such as enrolling contacts and sending automated emails.
Basic graphic design skills and working experience with Canva.
Experience using Asana or a similar project management tool, such as ClickUp or Trello.
Strong writing and proofreading skills, with close attention to detail.
Ability to manage several projects at once, keep a calendar on track, and meet deadlines.
Clear, friendly communication with teammates across time zones.
Willingness to learn new tools, including AI-powered tools, that help improve speed and results.

Nice To Haves

HubSpot certifications.
Basic HTML and CSS skills for email troubleshooting.
Familiarity with GDPR, CAN-SPAM, and CASL.

Responsibilities

Own end-to-end creation of marketing emails in HubSpot using templates, modules, and personalization tokens.
Build and segment targeted HubSpot lists so emails reach the appropriate audiences.
Run A/B tests of subject lines, content, send times, and calls to action, and apply findings to future emails.
Track email metrics, including open rates, click rates, and unsubscribes, and recommend changes to content, timing, and audiences based on results.
Maintain the email calendar and coordinate sends across teams to avoid conflicting campaigns or over-emailing audiences.
Manage the email approval process by sending emails to reviewers on time, tracking feedback and sign-off, and ensuring approval before sending.
Maintain oversight of the marketing team inbox, organizing, deleting, and responding to email responses as necessary.
Test every email before sending, including links, merge fields, recipient lists, and appearance on desktop and mobile.
Turn campaign briefs into finished emails by coordinating copy, images, and calls to action with marketing team members.
Create basic graphics in Canva, such as email banners, buttons, and simple images, in accordance with brand guidelines and approved templates; hand larger design projects to the graphic designer.
Keep email assets organized, including templates, saved content, and image files, for team reuse.
Follow email best practices and privacy rules, including unsubscribe handling and consent requirements for the regions served.
Create workflow-based drip campaigns, automated nurture campaigns, one-off campaigns, webinar promotion series, and the monthly newsletter.