Adobe Email Marketing Specialist

Reingold Inc•Alexandria, VA

1d•$64,400 - $109,000•Hybrid

About The Position

Reingold is seeking an Adobe Email Marketing Specialist to build and run email and cross-channel campaigns for client engagements. This is a hands-on role requiring expertise in Adobe Campaign and Adobe Journey Optimizer (AJO) for designing workflows, shaping data models, and troubleshooting deliveries. The specialist will also be responsible for building, QAing, and deploying campaigns. The role demands technical depth, attention to detail, and the ability to communicate technical aspects to non-technical stakeholders. This position can be fully remote or follow a flexible hybrid work model.

Requirements

At least 4 years of hands-on Adobe Campaign or AJO experience (Campaign Classic v7, Campaign v8, Campaign v8 Client Console, Campaign Standard, or Campaign Web UI) with production ownership.
Demonstrated ability to independently build multi-step workflows from targeting through delivery and post-processing.
Strong SQL skills (joins, aggregations, subqueries) and ability to read execution plans.
Sufficient JavaScript knowledge for Campaign's scripting contexts (workflow activities, personalization, JSSP).
Solid understanding of relational data modeling and Campaign's schema layer.
Practical knowledge of email deliverability: authentication, sender reputation, bounce handling, and list hygiene.
Proficiency in HTML and CSS for email, including responsive patterns and cross-client compatibility.
Working knowledge of CAN-SPAM and consent/opt-out requirements.
Excellent oral and written communication skills, with the ability to explain technical constraints to non-technical stakeholders.

Nice To Haves

Hands-on experience in AJO, including building event-triggered, batch, and unitary journeys with conditions, wait activities, and journey versioning.
Working knowledge of Adobe Experience Platform (AEP) for AJO, including XDM schemas, datasets, identities, unified profile, and audience definitions.
Message authoring in AJO across email, SMS, push, in-app, and web, including content templates, fragments, and personalization syntax.
Exposure to Decisioning, content experiments, or journey reporting in AJO.
Informed perspective on the coexistence of Adobe Campaign and AJO, data flow, and phased migration strategies.
Adobe certification in Campaign or Journey Optimizer (e.g., Adobe Certified Expert, Adobe Campaign Developer, or AD0-E606).
Experience migrating from Campaign Classic v7 to Campaign v8, or working in the Campaign Web UI.
Experience with other Adobe platforms like AEP, AEM, Analytics/CJA, Audience Manager, or Target.
Experience in public sector, government, nonprofit, association, or advocacy campaigns.
Agency background, with comfort in managing multiple concurrent clients, timesheets, and shifting priorities.
Familiarity with other ESPs or marketing automation platforms (Salesforce Marketing Cloud, Marketo, Eloqua, Braze).

Responsibilities

Design, build, and maintain Adobe Campaign workflows, including targeting, segmentation, enrichment, deduplication, scheduling, and recurring/continuous deliveries, and manage them in production.
Write and optimize SQL and JavaScript within workflows, and diagnose performance issues.
Extend and maintain the Campaign data model, including custom schemas, input forms, navigation, and data mapping.
Build and maintain imports, exports, and integrations with CRM, web analytics, and client systems (SFTP, APIs, file-based feeds), ensuring ongoing functionality.
Manage the technical aspects of email deliverability, including authentication (SPF, DKIM, DMARC), IP and domain warming, bounce and quarantine handling, suppression logic, and seed/inbox placement testing.
Execute the campaign calendar from start to finish: audience pulls, template builds, proofing, stakeholder approvals, scheduling, and deployment.
Manage lists, preference centers, subscription services, and unsubscribe handling in compliance with CAN-SPAM and client consent requirements.
Build and deliver campaign reporting, conduct A/B and multivariate tests, and translate results into actionable client recommendations.
Maintain runbooks and documentation, and integrate AI to streamline repetitive tasks.