Email Marketing Specialist

Bass Pro Shops•Springfield, MO

16h

About The Position

The Email Marketing Specialist will help lead the development of a digital communications program using email, SMS, push notifications, and other channels to market to customers. The role develops and maintains email marketing programs, manages campaigns from ideation through deployment, and works with stakeholders across marketing, merchandising, design, copywriting, IT, and the Contact Center. It also supports customer data analysis and segmentation, customer retention and loyalty initiatives, and communications for Bass Pro Shops and Cabela’s brands and retail stores.

Requirements

Background in marketing, mass communications, or public relations.
Experience with HTML and/or CSS.
Experience in database marketing, including segmentation, customer loyalty programs, email campaigns, and data mining.
Excellent communication and project management skills.
Good data evaluation skills, including the ability to extract and interpret data from various sources to offer marketing and product solutions and solve complex issues.
Basic knowledge of direct response/database marketing, customer relationship management, customer lifetime value, consumer behavior, and motivation.
Ability to multitask and be flexible.

Nice To Haves

Experience with email marketing, SMS, or push notification messaging.
Experience with Adobe Suite, including Photoshop, Dreamweaver, and Illustrator.

Responsibilities

Drive interactive and innovative communications across online and mobile channels that support the company’s marketing efforts.
Develop and maintain email marketing programs.
Develop a long-term strategy to reactivate dormant email addresses.
Find ways to grow and improve the performance of the one-to-one program.
Manage email campaigns from start to finish, including scheduling, project management, coding, testing, and deployment, while coordinating with stakeholders such as designers, marketing and merchandising specialists, and copywriters.
Analyze email layouts, graphics, text links, and other aspects to maximize sales potential.
Implement, execute, and analyze email campaigns across the Bass Pro Shops and Cabela’s network to increase customer retention and loyalty, particularly for proprietary brands and across internet, catalog, and retail channels.
Work with IT and the Contact Center to develop order-related emails and other communications.
Assist with SMS and push notification programs as customer communication channels.
Assist in developing short- and long-term customer data analysis plans and lead their implementation to improve digital communication strategies.
Integrate findings with the market research department to improve customer learning, acquisition, and retention; create and optimize consumer segmentation.
Work with business and technical teams to determine and implement innovative solutions that meet business objectives.
Work with retail stores to implement communications between specific stores and their customers.
Leverage new technologies to contact customers.
Perform other duties as assigned.

Benefits

Discounts on retail merchandise, restaurants, resorts, and conservation attractions.
Medical benefits.
Dental benefits.
Vision benefits.
Health Savings Account.
Flexible Spending Account.
Voluntary benefits.
401(k) retirement savings.
Paid holidays.
Paid vacation.
Paid sick time.
Bass Pro Cares Fund.