Email Marketing Specialist

Bob s Watches•Newport Beach, CA

8h•Onsite

About The Position

Bob's Watches is seeking a highly motivated, analytical, and detail-oriented Email Marketing Specialist to optimize our email and SMS marketing channels. This role is responsible for developing, executing, and improving lifecycle marketing programs that increase customer engagement, retention, repeat purchases, and overall customer lifetime value. The ideal candidate is both strategic and hands-on, with expertise in Klaviyo, email marketing automation, SMS marketing, customer segmentation, campaign execution, deliverability, and performance analytics. Experience in luxury retail, eCommerce, fashion, or premium consumer brands is highly preferred.

Requirements

Bachelor's degree or equivalent experience.
3+ years of hands-on experience in email marketing, lifecycle marketing, CRM, retention marketing, or marketing automation within an eCommerce environment.
Advanced experience with Klaviyo is preferred.
Experience with one or more additional marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Iterable, Marketo, Mailchimp, or Braze a plus.
Strong copywriting skills, with the ability to write for a luxury audience.
Strong understanding of customer lifecycle marketing, segmentation and personalization, triggered email automation, retention marketing strategies, and customer journey optimization.
Working knowledge of HTML and CSS for email development is preferred.
Experience with Google Analytics, Looker, Attribution App, or similar reporting platforms.
Strong analytical mindset with the ability to translate data into actionable insights.
Exceptional project management, organizational, and communication skills.
Ability to manage multiple priorities in a fast-paced environment.
High attention to detail and commitment to quality.
Ability to work collaboratively while maintaining ownership and accountability.
Familiarity with email and SMS marketing laws and compliance standards, including CAN-SPAM, GDPR, CCPA, TCPA, and industry best practices for subscriber management and deliverability.

Nice To Haves

Experience in luxury retail, eCommerce, fashion, or premium consumer brands is highly preferred.
Experience with one or more additional marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Iterable, Marketo, Mailchimp, or Braze a plus.
Working knowledge of HTML and CSS for email development is preferred.

Responsibilities

Plan, execute, and optimize email and SMS marketing campaigns that drive engagement, retention, and revenue.
Write email and SMS copy that reflects Bob's Watches' luxury brand voice. All copy is subject to approval by the Head of Content Marketing.
Manage the full campaign lifecycle, including planning, copywriting, audience segmentation, scheduling, QA testing, deployment, and reporting.
Maintain the email marketing calendar in partnership with the marketing, merchandising, content, and creative teams.
Execute promotional campaigns, product launches, special events, and customer engagement initiatives.
Build, optimize, and manage automated customer journeys in Klaviyo, including welcome series, browse abandonment, cart abandonment, post-purchase flows, win-back campaigns, loyalty and VIP communications, and re-engagement programs.
Develop retention marketing strategies that increase repeat purchase rates and CLV.
Use customer behavior, purchase history, and engagement data to create personalized customer experiences.
Build audience segments based on purchase behavior, email engagement, website activity, customer lifecycle stage, product preferences, persona preferences, and affinity preferences.
Partner with cross-functional teams to ensure CRM and customer data integrity.
Monitor database health, list hygiene, and subscriber growth initiatives.
Own day-to-day management of Klaviyo and related email marketing technologies.
Ensure strong inbox placement, deliverability performance, and compliance with CAN-SPAM and industry best practices.
Troubleshoot deployment, rendering, and performance issues across devices, operating systems, and email clients.
Maintain email templates and ensure a consistent luxury brand experience across all customer touchpoints.
Build dashboards and reporting that measure effectiveness and business impact.
Monitor and analyze KPIs, including open rate, click-through rate, conversion rate, revenue per send, customer retention, and deliverability metrics.
Conduct ongoing A/B testing on subject lines, creative, messaging, timing, and audience.
Share performance insights and recommendations with marketing leadership.
Collaborate closely with the content, creative, merchandising, eCommerce, analytics, and leadership teams.
Partner with designers to ensure all communications align with Bob's Watches' luxury brand standards and visual identity.
Stay current on industry trends, emerging technologies, and CRM best practices.