Email Marketing Specialist (Bilingual)

One Park Financial • Plano, TX

9h

About The Position

One Park Financial is seeking a highly skilled and driven Email Marketing Specialist to join our marketing team. This role is critical for advancing our marketing automation strategies, enhancing lead-generation efforts, and driving customer engagement through precise and effective email marketing campaigns. The ideal candidate will possess in-depth expertise in Salesforce Account Engagement (formerly Pardot), combined with a strategic mindset for leveraging the platform to achieve measurable business outcomes. Fluency in English and Spanish is required to support our diverse customer base and multi-channel initiatives.

Requirements

• Written fluency in Spanish is mandatory.
• Proven experience in Pardot administration and marketing automation, with a track record of successful campaigns.
• Solid understanding of email marketing best practices, industry standards, and compliance requirements.
• Basic knowledge of HTML and CSS for email and landing page customization.
• Experience with Salesforce CRM integration and management is a strong advantage.
• Strong analytical skills, attention to detail, and ability to handle multiple projects with competing deadlines.
• Excellent written and verbal communication skills in both English and Spanish.

Nice To Haves

• Salesforce certifications (e.g., Pardot Specialist, Pardot Consultant) are highly preferred.

Responsibilities

• Manage and maintain Pardot instances, ensuring data integrity, seamless workflows, and optimal functionality.
• Configure and customize Pardot to align with marketing strategies and business objectives.
• Create and manage custom fields, campaigns, and business processes to support sophisticated marketing automation workflows.
• Collaborate with the Salesforce CRM team to ensure data synchronization and cohesive customer journey mapping.
• Develop a content calendar and strategies that align with One Park’s tone of voice and brand framework.
• Design and execute email marketing campaigns, leveraging segmentation, personalization, and A/B testing to drive engagement and conversion.
• Monitor performance metrics and utilize tools like MX Toolbox, Google Postmaster, and Glock Apps to ensure email deliverability and list hygiene.
• Proactively manage blacklists and troubleshoot deliverability issues.
• Design and optimize lead nurturing workflows to guide prospects through the buyer's journey efficiently.
• Analyze lead behavior and engagement data to identify improvement opportunities and refine campaign strategies.
• Support sales and marketing alignment by implementing lead scoring models and tracking lead progression.
• Create and maintain comprehensive reports to track key performance indicators (KPIs), including email open rates, click-through rates, conversion rates, and lead progression.
• Leverage Pardot's analytics tools to generate actionable insights and recommend data-driven improvements.
• Present regular performance updates and insights to stakeholders.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive benefits package, including health insurance, retirement plans, and more.
• Opportunities for professional development and certifications.
• Access to advanced marketing tools and platforms to support your success.
• A collaborative and innovative work environment that promotes growth and creativity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed