Email Marketing Specialist

EAA Career • Oshkosh, WI

2d

About The Position

The Email Marketing Specialist leads the management of EAA’s enterprise-level email marketing platform, Adobe Marketo, and the processes and strategy for data-driven email communication. The role assembles and executes member-focused email campaigns, reports results, and provides actionable insights to improve future performance. It supports EAA’s communication strategy and goals by improving engagement across the organization, its niche segments, and its programs. The position requires strong analytical ability, meticulous organization, and a goal-oriented approach.

The specialist manages Marketo configuration, email processes and strategy, campaign creation and execution, and performance reporting. The role works with IT, marketing services, design teams, and internal stakeholders to maintain effective, compliant, well-designed email communications and to improve results.

Requirements

• Bachelor’s degree from a four-year college or university in marketing and/or a business-related field; a combination of education and experience will be considered.
• Minimum of 3–5 years of experience using and administering Adobe Marketo Engage or an equivalent enterprise-level email management system.
• Experience organizing and managing programs, campaigns, operational emails, promotional emails, triggered emails, forms, landing pages, email personalization, audience segmentation, A/B testing, and Design Studio templates in Adobe Marketo.
• Minimum of 3–5 years of experience and knowledge of HTML, CSS, database and email list management and hygiene, cross-channel email marketing best practices, spam filtering, email marketing regulations, and email marketing trends and best practices.
• Strong analytical skills with 3–5 years of experience using reporting tools such as Litmus and Looker Studio or Microsoft Power BI.
• Ability to manage multiple projects and deadlines effectively with minimal supervision.
• Highly developed interpersonal communication skills, including presentation skills.
• Excellent organizational skills, attention to detail, copywriting, and editing skills.
• Proficiency with Microsoft Office Suite or related software.

Nice To Haves

• Experience with content management systems such as Sitecore or WordPress.
• Experience with predictive email content and AI for emails.
• Experience using Asana or another project management system.
• Experience using Photoshop or other photo-editing software.
• Experience with webinar or webcast platforms.

Responsibilities

• Configure Adobe Marketo to support the organization’s email strategy and audience segmentation, including interests, account settings, user roles, and permissions, partnering with IT as needed.
• Identify and resolve email rendering, deliverability, and other technical issues.
• Manage IP addresses and authentication protocols such as SPF, DKIM, and DMARC to maintain sender reputation and follow best practices.
• Keep current with email platform updates and implement features that enhance platform capabilities.
• Maintain accurate and current opt-out processes in the email marketing database.
• Plan and maintain the email schedule and manage execution of the organizational email strategy and campaigns, including promotional, re-engagement, newsletter, transactional, triggered, and nurture emails.
• Ensure HTML and CSS compatibility with major email clients, including Outlook, Gmail, Yahoo Mail, and Apple Mail.
• Apply knowledge of CAN-SPAM and GDPR to support compliance while maximizing email marketing effectiveness.
• Design and conduct A/B tests, analyze results, and apply findings to future campaigns.
• Collaborate with marketing services and design teams to create engaging, relevant, and visually appealing email content and identify new opportunities.
• Monitor competitors and industry trends and recommend digital marketing program enhancements.
• Develop, manage, and customize a library of reusable, mobile-friendly HTML and CSS assets in conjunction with the creative design team.
• Add content to EAA’s content management system as needed to support email links.
• Personalize emails using tokens and dynamic content blocks.
• Use UTM tracking codes on all email links.
• Monitor deliverability through regular spam checks and use Litmus to test rendering across email clients.
• Route email drafts to internal stakeholders for proofing, review, and revisions.
• Plan and schedule email sends to optimize open and click-through rates based on audience behavior and preferences.
• Track key performance indicators, including open, click-through, conversion, bounce, and unsubscribe rates.
• Compare email performance with industry benchmarks and internal trends, identifying successes and actionable improvement recommendations.
• Develop summary and detailed reports for channel-wide and individual email performance using tools such as Looker Studio or Microsoft Power BI.
• Provide stakeholders with relevant analytics, dashboards, and reports.
• Embrace and support the EAA mission and perform safe practices in the workplace and aviation environment.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time