Email Marketing Specialist

Bentley Systems • Philadelphia, MA

3d • Hybrid

About The Position

Bentley Systems is seeking an Email Marketing Specialist to execute and optimize email campaigns and nurture programs supporting global marketing initiatives. The role builds, tests, deploys, and monitors email communications and marketing automation programs in Marketo, working with campaign, product, webinar, and marketing operations teams. The position requires attention to detail, technical proficiency with marketing automation platforms, and a focus on accurate, timely, and engaging communications to prospects and customers.

This is a full-time individual contributor role working 40 hours per week. Occasional flexibility in work hours may be needed to support campaign launches across multiple time zones. The role is hybrid, with a preference for Denver, Colorado; hybrid work in Philadelphia, Pennsylvania, or home-based work in Boston, Massachusetts, is also possible. Travel is not expected or is limited to infrequent travel to Bentley office locations. Work involves sitting or standing at will while using a computer.

Bentley Systems is an infrastructure engineering software company with 5,200 colleagues and annual revenues of more than $1 billion, operating in 194 countries. Its software supports the design, construction, and operations of infrastructure. Bentley describes its work as advancing infrastructure for a more sustainable, connected, and resilient world.

Requirements

• Approximately 1–3 years of experience in email marketing, marketing automation, campaign operations, or a related field, including internships or equivalent hands-on experience.
• Hands-on experience building, testing, and deploying email campaigns in Marketo, HubSpot, MailChimp, or another email automation platform.
• Working knowledge of Marketo programs, smart lists, smart campaigns, workflow automation, and email scheduling.
• Understanding of email marketing best practices, audience segmentation, data hygiene, and permission-based marketing requirements.
• Strong attention to detail and ability to manage multiple concurrent campaigns and deadlines.
• Experience conducting quality assurance testing and troubleshooting campaign execution issues.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional stakeholders in a global environment.

Nice To Haves

• Experience building and managing nurture programs, engagement programs, or lifecycle marketing campaigns.
• Working knowledge of dynamic content and basic HTML and CSS for email troubleshooting and template maintenance.
• Familiarity with Salesforce CRM and marketing data management processes.
• Experience supporting webinar registration, attendee communications, and webinar follow-up workflows.
• Familiarity with ON24 or similar webinar platforms.
• Experience working within B2B software, SaaS, or global marketing organizations.
• Knowledge of email performance reporting, conversion analysis, and campaign optimization techniques.

Responsibilities

• Build and deploy email campaigns in Marketo using approved templates, including email assets, programs, smart lists, smart campaigns, forms, and landing pages.
• Configure audience selection, segmentation, exclusions, subscription preferences, and campaign workflows according to approved briefs and data standards.
• Develop and maintain nurture streams, triggered communications, and webinar-related email programs under campaign and program managers' guidance.
• Perform end-to-end quality assurance testing for content, links, personalization tokens, rendering, forms, audience targeting, scheduling, and workflow logic before deployment.
• Collaborate with campaign owners, content teams, and Marketing Operations to resolve build requirements, obtain approvals, and meet launch timelines.
• Monitor campaign execution and delivery results, investigate operational issues, and ensure scheduled activities are completed successfully.
• Analyze campaign performance and prepare summaries of delivery, engagement, conversion, and other key metrics.
• Support A/B testing initiatives and implement approved optimizations to templates, workflows, audience segmentation, and campaign processes.
• Maintain campaign documentation, naming conventions, operational standards, and reusable marketing assets.
• Contribute to continuous improvement of email marketing operations, automation processes, and campaign effectiveness.

Benefits

• Attractive salary and benefits package.
• Bentley Impact Day: a day off from work to volunteer with an organization of the employee’s choice.
• Colleague recognition award programs and the Bentley Achievers platform.
• Global initiatives and resource groups supporting inclusion, belonging, and colleague wellbeing.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed