Email Marketing Specialist

arrivia•Scottsdale, AZ

2d•Hybrid

About The Position

arrivia is seeking a hands-on Email Marketing Specialist to build, segment, test, and deploy email communications supporting member engagement, product promotions, and lifecycle marketing. The role turns campaign plans into accurate and effective emails, from promotional sends to automated member journeys, and uses performance data to improve future campaigns. The specialist works across lifecycle, product, and promotional marketing, balancing multiple campaigns and quick turnarounds while maintaining quality. The focus is email marketing rather than social media management or marketing technology administration. This is a hybrid position based in arrivia’s Scottsdale office, onsite Monday through Thursday and remote on Friday.

Requirements

At least 3 years of marketing experience, including meaningful hands-on email campaign execution.
Experience personally building, segmenting, testing, and deploying emails, rather than solely supplying content or overseeing others.
Familiarity with marketing automation or email platforms.
Experience with lifecycle, product, or promotional campaigns; strength across several areas is valued.
Strong attention to detail and a consistent approach to campaign quality assurance.
Ability to interpret campaign results and turn findings into improvements.
Clear writing, communication, and cross-functional collaboration skills.
Initiative and ability to keep multiple campaigns moving with limited day-to-day direction.
Ability to work onsite in Scottsdale Monday through Thursday.

Nice To Haves

Marketo experience.
B2C marketing experience.

Responsibilities

Build, schedule, and deploy automated and promotional email campaigns in Marketo or comparable tools.
Create targeted audiences using member preferences, behavior, and campaign objectives.
Build and maintain communications supporting onboarding, engagement, retention, and re-engagement.
Translate travel offers and product updates into clear, compelling member communications.
Check copy, links, audience selections, personalization, and scheduling before deployment.
Run A/B tests and apply findings to improve content, timing, and campaign performance.
Monitor engagement and conversion results, identify trends, and recommend practical improvements.
Coordinate with marketing, sales, operations, and other partners to align assets, approvals, and deadlines.
Improve recurring campaign workflows and reduce unnecessary manual steps.
Use AI tools thoughtfully for content development, analysis, and quality checks while maintaining human review.