Email Marketing Specialist
About The Position
Vacation Innovations is seeking an ambitious, detail-oriented Email Marketing Specialist with hands-on experience in email campaign production and management. The role develops, delivers, and analyzes digital communications to achieve business goals and manages campaign deployment and cross-channel communication journeys through Salesforce Marketing Cloud. The position focuses on campaign creation and management, reporting and analysis, and collaboration with marketing, product, sales, operations, and other internal stakeholders. The specialist manages email campaigns across the marketing calendar, monitors project requests, and ensures communications meet quality standards, deadlines, and business objectives.
Requirements
- At least 3 years of experience in email marketing, including at least 2 years of experience with an enterprise-level email service platform.
- Proficiency in HTML, CSS, and AMPscript.
- Experience with customer segmentation and performance marketing, and initiating and executing projects and campaigns using a customer-first strategy.
- Comfort and effectiveness in a fast-paced, deadline-driven environment.
- Strong verbal and written communication skills.
- Self-motivated, able to achieve goals with minimal supervision, and comfortable working independently and collaboratively.
- Proficiency with Microsoft Office Suite, including Outlook, Word, Excel, and PowerPoint.
Nice To Haves
- Bachelor’s degree in Communications, Marketing, Computer Science, or another relevant field.
- Salesforce Marketing Cloud experience, including Journey Builder, Email Studio, and Automation Studio.
- Salesforce Lightning and SQL experience.
- Google Analytics experience.
- Experience in the timeshare or vacation ownership industry.
Responsibilities
- Use Salesforce Marketing Cloud and other ESP platforms for email creation, list management, deliverability, and distribution.
- Build, test, and execute email campaigns to nurture leads, drive sales, support owner initiatives, and increase membership utilization.
- Improve email channel performance through content, segmentation, and personalization.
- Develop dynamic email templates, including responsive email coding using HTML and AMPscript.
- Develop Salesforce Marketing Cloud journeys and campaigns for multi-touch communications.
- Maintain marketing automation platform standards, including troubleshooting, naming conventions, and list management.
- Coordinate ad hoc email sends and customer journeys.
- Proof and test campaigns, including UAT testing, and ensure Salesforce Marketing Cloud best practices are followed.
- Manage email campaigns across the marketing calendar and maintain CAN-SPAM compliance.
- Build and maintain reports measuring channel performance.
- Report on email performance metrics, deliverability scores, communication calendars, and performance KPIs.
- Analyze performance and reports to develop and execute recommendations, tests, and optimizations.
- Partner with the Analytics team to facilitate data tracking for web analytics and performance metrics.
- Collaborate with marketing, product, sales, operations, and other internal stakeholders to align communications with business strategies and company objectives.
- Monitor and manage project tickets and requests for email marketing initiatives to ensure quality standards and deadlines are met.
- Attend trainings and meetings as needed and perform additional duties assigned to meet business needs.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
