Email Marketing Specialist

Bass Pro Shops•Springfield, MO

About The Position

The Email Marketing Specialist will help lead the development of a digital communications program spanning email, SMS, push notifications, and other channels. The role develops and maintains email marketing programs, improves one-to-one communications, and manages campaigns from ideation through scheduling, project management, coding, testing, and deployment. It works with stakeholders including designers, marketing and merchandising specialists, copywriters, IT, the Contact Center, business and technical teams, retail stores, and market research to deliver customer communications and meet business objectives. The specialist analyzes email content and campaign results to increase sales, customer retention, and loyalty across Bass Pro Shops and Cabela’s sales channels. The role also supports customer data analysis, segmentation, dormant-address reactivation, and the development of SMS and push notification communications. Duties are performed within company policies and procedures, with independent judgment used to assess needs, adapt guidelines, solve problems, and make recommendations affecting practices and procedures.

Requirements

Background in Marketing, Mass Communications, or Public Relations.
Experience with HTML and/or CSS.
Experience in database marketing, including segmentation, customer loyalty programs, email campaigns, and data mining.
Excellent communication and project management skills.
Good data evaluation skills, including the ability to extract and interpret data from various sources to offer creative marketing and product solutions and solve complex issues.
Basic knowledge of direct response/database marketing, customer relationship management, customer lifetime value, consumer behavior, and motivation.
Ability to multitask and be flexible.

Nice To Haves

Experience with email marketing, SMS, or push notification messaging.
Experience with Adobe Suite, including Photoshop, Dreamweaver, and Illustrator.

Responsibilities

Drive innovative communications across online and mobile channels to support marketing efforts.
Develop and maintain email marketing programs and strategies to reactivate dormant email addresses.
Find ways to grow and improve one-to-one program performance.
Manage email campaigns from start to finish, including scheduling, project management, coding, testing, and deployment, while coordinating with stakeholders.
Analyze email layouts, graphics, text links, and other elements to maximize sales potential.
Implement, execute, and analyze campaigns across the Bass Pro Shops and Cabela’s network to increase customer retention and loyalty, particularly for proprietary brands and across internet, catalog, and retail sales channels.
Work with IT and the Contact Center to develop order-related emails and other communications.
Assist with SMS and push notification programs.
Assist in developing and implementing short- and long-term customer data analysis plans to improve digital communication strategies.
Integrate market research findings to maximize customer learning, acquisition, and retention.
Create and optimize consumer segmentation schemes.
Work with business and technical teams to determine and implement innovative solutions that meet business objectives.
Work with retail stores to implement communications between specific stores and their customers.
Leverage new technologies to contact customers.
Perform other duties as assigned.