Assoc Manager, Email Marketing

NBCUniversal•Stamford, CT

1d•Hybrid

About The Position

The Associate CRM Marketing Manager manages the end-to-end execution and optimization of email marketing campaigns that drive audience engagement, retention, and subscriber growth. The role owns priority campaigns from planning through deployment and reporting, while developing expertise in segmentation, personalization, automation, and lifecycle marketing. It also serves as a key day-to-day partner to cross-functional teams and provides tactical guidance to the Email Marketing Coordinator on campaign execution, content selection and prioritization, email best practices, quality assurance, and optimization opportunities. The position independently manages campaign planning, builds, quality assurance, deployment, reporting, landing pages, timelines, calendars, approvals, segmentation, and performance analysis. It collaborates with Creative, Sports Marketing, Data and Analytics, Editorial, Product, and other teams to execute campaigns, run tests, improve audience targeting and subscriber growth, and translate performance results into recommendations. The role also supports automated journeys and lifecycle campaigns, presents insights, and helps establish team processes and best practices. This position currently follows a hybrid schedule, requiring work from the office at least four days per week. The company may change in-office requirements. The salary range is $65,000–$90,000. The role is eligible for company-sponsored benefits.

Requirements

3–5 years of experience in email marketing, CRM, or lifecycle marketing.
Hands-on experience building, quality-checking, deploying, and optimizing campaigns in an enterprise ESP or customer engagement platform.
Experience with segmentation, personalization, A/B testing, dynamic content, and marketing automation.
Ability to analyze customer and audience data to inform segmentation, targeting, personalization, and testing recommendations.
Strong understanding of email creative best practices, including content hierarchy, messaging, call-to-action strategy, and mobile-first design.
Strong project management, communication, and organizational skills, with the ability to manage campaigns from planning through deployment.
High attention to detail and ability to manage multiple campaigns and deadlines simultaneously.
High standards, excellent organizational and multitasking skills, and attention to detail.
Ability to take direction effectively and apply learnings to everyday responsibilities.
Resourceful, creative problem solver with strong oral and written communication skills.
Strong presentation skills and comfort presenting results to teams and leadership.
Ability to work well in a team-oriented, fast-paced, deadline-driven environment, with strong interpersonal skills and grace under pressure.
Strong work ethic, desire to excel, and willingness to learn.
Strong knowledge of the sports media landscape and passion for sports.
Ability to partner effectively with internal partners and external agencies.

Nice To Haves

Braze experience.
Experience with additional owned CRM channels, such as push notifications and landing pages.
Familiarity with AI tools for marketing, content development, and workflow efficiency.
Adobe Photoshop experience for basic creative editing and asset optimization.
Basic HTML/CSS knowledge.

Responsibilities

Own end-to-end execution of priority email campaigns, from intake and planning through build, QA, deployment, and reporting.
Manage the planning, development, execution, and quality assurance of campaign landing pages.
Manage campaign calendars, timelines, deliverables, and cross-functional approvals, identifying and resolving potential delays.
Build and deploy segmented, triggered, personalized, and dynamic-content campaigns within the ESP.
Conduct campaign QA across devices and email clients and troubleshoot rendering, tracking, audience, and deployment issues.
Collaborate with Creative and Sports Marketing on email content strategy, messaging, layout, calls to action, and creative planning.
Develop and execute A/B and multivariate tests across subject lines, creative, calls to action, content, and audience segments.
Analyze campaign and newsletter performance, identify trends and optimization opportunities, and implement data-informed adjustments.
Manage execution and tracking of the email testing roadmap and turn results into actionable insights and best practices.
Manage campaign-level audience segmentation using behavioral, preference, demographic, and engagement data.
Support automated email journeys and lifecycle campaigns.
Partner with Data and Analytics teams on audience targeting accuracy, suppressions, and data hygiene.
Execute subscriber acquisition initiatives, including signup forms, call-to-action optimization, and list-growth campaigns.
Monitor performance against benchmarks and historical results; develop campaign recaps and present findings and recommendations.
Provide day-to-day tactical guidance to the Email Marketing Coordinator on campaign execution, content selection, QA, and email best practices.
Serve as the day-to-day contact for assigned email initiatives and facilitate campaign kickoffs, feedback loops, and stakeholder communications.
Help establish and reinforce email marketing processes and best practices and recommend workflow improvements.