Email Marketing Manager

Gong.io•Chicago, IL

1d•$121,000 - $175,000

About The Position

Gong is hiring an Email Marketing Manager to lead execution of how Gong communicates through email, spanning marketing nurture programs and 1:1 marketing-supported outbound. This craft-focused role treats email as a conversion channel and covers brand-led nurture, lifecycle messaging, and sales-style emails designed to generate replies. The manager will use audience insights and data to make messaging relevant, and apply AI to explore options and accelerate iteration while maintaining Gong’s voice and judgment. The role leads email programs across the full lifecycle, including broad brand and nurture programs, segment campaigns, and personalized sales-style outreach. It involves writing and optimizing email copy, supporting automated sales MQL follow-up and signal-led motions, maintaining reusable messaging frameworks, and running structured tests. The manager partners with automation, sales, and marketing teams to align messaging with audience strategy, buyer stage, signals, and current go-to-market priorities. The role also maintains email quality, deliverability, and consistent copy review standards.

Requirements

At least 5 years of experience in email marketing, lifecycle marketing, or a closely related role in B2B SaaS or enterprise software.
Hands-on experience executing both marketing nurture programs and sales-style 1:1 email motions.
Strong understanding of the differences between marketing email and sales email as channels.
Hands-on experience writing and optimizing email programs in Marketo and sales engagement platforms such as Gong Engage, Outreach, or Salesloft.
Proficiency in using AI to write, test, and improve email content.
Hands-on experience executing A/B and multivariate tests, with the analytical rigor to interpret results and apply findings.
Working knowledge of email deliverability fundamentals, including engagement-based reputation, list hygiene, suppression strategy, CAN-SPAM, and GDPR.
Working understanding of go-to-market strategy fundamentals, including ICP, personas, buying stages, and signals.
Strong editorial and data instincts, including attention to narrative, subject lines, and conversion performance.
Ability to partner with a technical automation counterpart, translate strategy into messaging, and clearly document work.

Nice To Haves

Experience working in environments where marketing email and SDR outreach are tightly coordinated, such as Marketo, Gong, Salesloft or Outreach, and Salesforce.
Experience writing for or partnering with sales teams.

Responsibilities

Lead and execute email programs across the full lifecycle, from 1:many brand and nurture programs to 1:few segment campaigns and 1:1 sales-style outreach that drives MQL conversion.
Ensure every email send has a clear audience, purpose, and next action.
Write, edit, and continuously optimize email copy for nurture flows, lifecycle programs, behavioral triggers, event follow-ups, MQL re-engagement, closed-lost reactivation, and high-intent sales sequences.
Support automated sales MQL follow-up and signal-led motions with Pipeline Ops and Sales leadership, building Gong Engage flows, reply-driving templates, and personalization frameworks.
Contribute to and maintain a library of email frameworks, subject-line patterns, and reusable messaging components, applying established voice and tone guidelines.
Execute a structured testing program covering subject lines, send times, angles, calls to action, length, format, and personalization depth; track KPIs and use findings to optimize programs.
Partner with the Senior GTM Automation & Systems Manager to translate audience strategy and segmentation into messaging aligned with the moment, signal, and buyer stage.
Manage email engagement quality and content-related deliverability, including sender reputation, engagement rates, list health signals, spam triggers, and brand consistency.
Use AI tools to generate variants, pressure-test angles, accelerate first drafts, and explore creative directions.
Collaborate with Demand Gen, Content, Product Marketing, and Field Marketing to align email programs with current GTM priorities, campaigns, and segment narratives.
Apply and uphold QA standards and copy review processes for emails sent by Marketing or through Engage.