Product Manager, Email Marketing
About The Position
The Email Marketing Product Manager owns the technical architecture, configuration, integrations, and product roadmap for Goodwin’s email platform, Microsoft Dynamics 365 Customer Insights Journeys (CIJ). The role builds, tests, and deploys email campaigns and automated customer journeys, translating marketing and business requirements into scalable platform capabilities that support reliable delivery and effective audience targeting. Working with Marketing Strategy, CRM, Business Intelligence and Analytics, and Digital & Technology, the role establishes technical standards, prioritizes platform enhancements, and ensures CIJ aligns with business priorities and enterprise technology requirements. The position will help build an industry-leading email marketing function by shaping its platform, processes, and tools. The role also manages and mentors in-house team members and external production resources, supports platform development and daily delivery, and serves as the primary liaison with vendors supporting email marketing tools and services.
Requirements
- 6–8 years of proven work experience in email marketing or an equivalent role.
- Strong knowledge and experience with Microsoft Dynamics 365 Customer Insights Journeys.
- Experience integrating email platforms with CRMs and analytics tools.
- Bachelor’s degree in marketing, business administration, or a related field, or equivalent experience.
- Experience with email testing and validation tools such as Litmus, Email on Acid, or Sandbox.
- Experience with workflow management tools such as Workfront, Trello, Asana, or Jira.
- Familiarity with HTML/CSS for email.
- Strategic thinking and the ability to connect business needs with practical solutions while balancing immediate priorities and long-term goals.
- Proactive problem-solving, ownership, sound judgment, and attention to detail.
- Clear communication skills, including the ability to simplify complex ideas and keep stakeholders informed and aligned.
- Collaborative approach and ability to build relationships across departments.
- Strong organization and adaptability while managing competing priorities and maintaining quality.
- Ability to mentor others, set clear expectations, and encourage accountability.
Nice To Haves
- Experience working with professional services firms.
- Microsoft Dynamics 365 certification.
- Experience with Cvent or a comparable event management platform.
Responsibilities
- Own CIJ architecture, configuration, and environment governance, including standards for segments, journeys, triggers, and templates.
- Own the CIJ roadmap with Marketing Strategy and Digital & Technology, aligning platform enhancements with business priorities and evolving marketing needs.
- Build, test, and deploy email campaigns and automated journeys in CIJ and Cvent, ensuring accurate audience targeting, quality assurance, required approvals, and stakeholder communication.
- Collaborate on the design, implementation, and ongoing support of integrations between CIJ, CRM, and event management platforms such as Cvent.
- Lead resolution of complex platform issues, identify root causes, and implement lasting improvements.
- Coordinate access, configuration, and change management with Digital & Technology; partner with CRM, privacy, and technology teams on consent, preference management, and data requirements.
- Maintain process and technical documentation, including email build and deployment QA checklists; enforce risk-based QA and provide technical sign-off for changes.
- Serve as the primary liaison with vendors supporting email marketing tools and services, coordinating technical support, issue resolution, and enhancements.
- Manage and mentor in-house team members and external production resources, set priorities, and support team development to ensure accurate and timely delivery.
- Evaluate new CIJ capabilities and coordinate testing, adoption, and training with marketing and technology partners.
- Align platform enhancements with campaign delivery needs in partnership with Marketing Strategy.
Benefits
- Health, dental, and vision insurance.
- Life and disability insurance.
- Retirement & Savings Plan.
- Emergency back-up child and adult care.
- Paid vacation, sick time off, and holidays.
- Professional development and career advancement opportunities.
- Employee recognition and reward programs.
- Employee wellness and assistance programs.
- Employee discounts and perks.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
