Email Marketing Manager

USA Clinics Group•Northbrook, IL

18h•$60,000 - $80,000

About The Position

USA Vein Clinics, headquartered in Northbrook, Illinois, is seeking a Marketing Manager to join its growing team. The role uses creative and analytical skills to address complex issues and involves directing, consulting, and assisting management and staff, as well as media and public relations experience. The Email Marketing Manager is responsible for creating and managing email marketing campaigns and is measured against new customer acquisition and retention targets. The position works closely with the Director of CRO, leadership, and sales and marketing teams to identify audiences, optimize campaign performance, and report on results and revenue generated.

Requirements

At least 4 years of hands-on email marketing experience, preferably at a healthcare company.
Strong understanding of email marketing best practices and analytics.
Hands-on experience with CRM and marketing automation technologies.
Experience with list building, segmentation, and list-management best practices.
Ability to track, measure, and report campaign results to determine ROI.
Proven experience growing and engaging a large email marketing database and analyzing its performance.
Deep understanding of analytics and a track record of using data to drive decisions.
Experience with Google Analytics, HTML/CSS, A/B testing, and other CMS tools.
Strong written and verbal communication skills.
Detail-oriented, organized, and able to apply critical thinking.
Experience with HTML and/or Sequel (SQL).
Examples of work or a portfolio ready to share.

Nice To Haves

A growth mindset and eagerness to learn.

Responsibilities

Write email copy, manage the email database, and design email newsletters.
Design and implement email marketing campaigns, including developing copy and subject lines, designing templates, and building email lists.
Manage and report on campaign results; determine ROI, suggest improvements, and establish best practices.
Conduct A/B tests on subject lines, calls to action, layouts, and content.
Ensure communications are prompt, accurate, and error-free to build customer relationships and minimize unsubscribes.
Collaborate with the Director of CRO and sales and marketing teams to identify target audiences, grow the email database, and create email sequences.
Structure communications for inbound and outbound leads to optimize KPIs while maintaining deliverability and unsubscribe-rate performance.
Work with leadership to determine goals and report on revenue generated from email marketing.
Maintain email database health regularly.