Email Marketing Manager

USA Clinics Group•Northbrook, IL

About The Position

USA Vein Clinics, headquartered in Northbrook, Illinois, is seeking a Marketing Manager to join its growing team. The role uses creative and analytical skills to address complex issues and works with management, staff, and marketing teams. The manager is responsible for planning, executing, and optimizing email campaigns to support customer acquisition and retention, improve campaign performance, and maintain healthy email communications.

Requirements

At least 4 years of hands-on email marketing experience, preferably at a healthcare company.
Strong understanding of email marketing best practices and analytics.
Hands-on experience with CRM and marketing automation technologies.
Experience with list building, list segmentation, and email list management best practices.
Ability to track, measure, and report on campaign results to determine ROI.
Proven experience growing and engaging a large email marketing database and analyzing its performance.
Strong analytical skills and a proven record of using data to drive decisions.
Experience using Google Analytics, HTML/CSS, A/B testing, and other CMS tools.
Excellent written and verbal communication skills.
Detail-oriented, organized, and able to exercise critical thinking.
Experience with HTML and/or SQL (listed as “Sequel” in the posting).
Examples of work or a portfolio ready to share.
Growth mindset and willingness to learn.

Nice To Haves

Email marketing experience at a healthcare company.

Responsibilities

Write email copy, manage the email database, and design email newsletters.
Meet targets for new customer acquisition and customer retention.
Collaborate with the Director of CRO and marketing teams to identify target audiences and report on campaign results.
Design and implement email marketing campaigns, including copy, subject lines, templates, and email lists.
Manage and report on campaign results, assess ROI, recommend improvements, and establish best practices.
Run A/B tests on subject lines, calls to action, layouts, and content.
Ensure timely, accurate, error-free communication that builds customer relationships and minimizes unsubscribes.
Work with sales and marketing teams to identify email audiences, grow the email database, and create email sequences.
Structure inbound and outbound lead communications to optimize KPIs while maintaining deliverability and unsubscribe-rate metrics.
Work with leadership to set goals and report on results generated by email marketing.
Regularly maintain the health of the email database.