Growth Marketing Manager

Fuel Cycle•Los Angeles, CA

11d•$85,000 - $110,000

About The Position

Fuel Cycle is hiring a hands-on Growth Marketing Manager to run its funnel end to end, including buyer acquisition channels such as paid media, search, and the website; workflows that move leads toward a sales conversation; and the handover of qualified leads to Sales with context. Campaign strategy and positioning are developed collaboratively, while the manager is responsible for building, launching, measuring, and improving campaigns, with the opportunity to take full ownership of specific channels over time. The role reports to the Sr. Marketing Director and works closely with RevOps, Sales, the marketing content creator, SDRs, and external vendors and platforms. Success is measured by qualified inbound lead volume and quality, accurate and timely lead handovers and CRM data, improving channel efficiency and funnel conversion, and campaigns and workflows launched, quality-checked, and reported on schedule. This position requires hands-on B2B demand generation or growth marketing experience, including management of paid search, paid social, and email nurture programs; funnel analytics and experimentation; and use of a CRM or marketing automation platform. Fuel Cycle offers a flexible work schedule and describes work locations including its Los Angeles and New York offices, remote work across the U.S., and a global team in India.

Requirements

Typically 3 or more years of experience in B2B demand generation or growth marketing.
Hands-on experience with a CRM or marketing automation platform such as HubSpot, Pardot, or a similar system.
A track record of running paid search, paid social, and email nurture programs measured on qualified leads and pipeline, rather than traffic alone.
Working knowledge of web funnels and analytics, including Google Analytics, Google Ads, and LinkedIn Campaign Manager.
Ability to instrument a funnel end to end and interpret A/B test results.
Applicants must be legally authorized to work in the United States; Fuel Cycle does not provide visa sponsorship.

Nice To Haves

Hands-on SEO experience, including keyword research, on-page optimization, technical basics, and content performance tracking, using tools such as Google Search Console, Semrush, or Ahrefs.
Experience building lead scoring, routing, and automation workflows in a B2B marketing automation platform.
Experience working directly with RevOps or Sales teams.
Experience with AI/GEO search optimization and AI-assisted marketing workflows.
Experience with intent and enrichment tools such as Warmly, G2, or Clay, and with ABM programs.
Experience working with engineering to build and scale agentic marketing workflows.
SaaS, AI, or market research industry experience.

Responsibilities

Run paid search, paid social, organic search, and website conversion activities day to day.
Plan and launch tests, manage budget pacing and vendors, and optimize for qualified inbound leads rather than traffic.
Build nurture, retargeting, and re-engagement programs that move leads from first touch to opportunity.
Own lead capture, scoring, and campaign tracking in the marketing automation platform.
Coordinate with RevOps and Sales to ensure qualified leads reach the appropriate representative with context and within the service-level agreement.
Build and maintain lead scoring, routing, and handover automations with RevOps and CRM governance, and flag leads that fall through.
Turn campaign plans and content into live landing pages, forms, emails, and audiences.
Quality-check campaign materials and launch them on time.
Monitor channel and funnel performance daily and provide a weekly report on results and recommended next steps.
Use AI tools to accelerate campaign setup, reporting, and documentation.

Benefits

Medical, dental, and vision insurance plans.
401(k) with company match.
Equity purchase option; the role may also be eligible for an equity grant or purchase option.
Flexible work schedule.
15 vacation days, 7 sick days, 12 company holidays, and 4 floating holidays/recharge days.
Paid parental leave.
Monthly internet and phone stipend.
Wellness and lifestyle perks, including access to Rightway, Headspace, and Peloton.
Weekly community lunches, refreshments, and snacks.
Pet-friendly offices at the Los Angeles and New York headquarters.
Target OTE bonus of 10% of base salary.