Growth Marketing Manager

Quizlet • San Franciso, CA

13d • Hybrid

About The Position

The Growth Marketing Manager owns paid growth at Quizlet as a hands-on individual contributor with budget authority and accountability for results. The role sets paid acquisition strategy and allocates budgets across core channels, directs growth agency execution, and works with brand social, lifecycle, product marketing, engineering, and data science partners. It is responsible for measurement and performance analysis, creative testing, app store optimization, seasonal acquisition planning, and connecting acquisition to user activation and retention. The role forecasts and reports on spend, efficiency, and contribution to new-user and subscription growth, and recommends where future investment should go.

This is a hybrid position based in Quizlet’s San Francisco office. Employees are asked to work onsite at least two days per week, Wednesday and Thursday.

Requirements

• Deep hands-on experience owning paid media budgets across multiple channels, with direct accountability for efficiency targets.
• Strong analytical foundation, including comfort with attribution limitations, incrementality testing, cohort analysis, and LTV/CAC modeling, and the ability to explain these concepts to non-marketers.
• Comfort with the technical foundations of growth marketing, including building dashboards, describing tracking and segmentation needs, and helping engineering partners diagnose and troubleshoot issues.
• Experience managing agencies or vendors, including briefing them, improving the quality of their work, and deciding when to bring work in-house.
• Creative judgment and the ability to partner effectively with the people who produce creative assets.
• Consumer subscription or app experience; experience with products with strong seasonality or a Gen Z audience is especially relevant.
• Recognized expertise in the field, with the judgment to make independent decisions and prioritize against department goals.
• Proactive self-starter with a bias toward action.

Nice To Haves

• Experience marketing to students, or working in education, consumer apps, or a freemium subscription business.
• Experience establishing measurement infrastructure such as marketing mix modeling (MMM) or geographic testing.
• Comfort working directly in advertising platforms rather than only through a dashboard.

Responsibilities

• Own end-to-end paid acquisition across paid social, search, app install, and emerging placements, including strategy, budget allocation, daily optimization, creative, and landing-page refinement.
• Evaluate and direct growth agency partnerships, including deciding what work is handled internally versus externally, briefing agencies, maintaining standards, and refining execution.
• Own measurement through attribution, incrementality testing, customer acquisition cost and payback analysis, and explain and defend performance conclusions to leadership.
• Develop the creative testing process with Brand, Social, and Design, translating organic successes into paid assets and feeding performance insights back to content teams.
• Manage Quizlet’s iOS and Google Play app store presence, keeping listings current and testing screenshots, copy, and metadata to improve conversion.
• Plan acquisition budgets and creative around seasonal business peaks, including back-to-school and finals.
• Partner with Lifecycle to connect acquisition to activation and improve the likelihood that acquired users are retained.
• Forecast and report on spend, efficiency, and contribution to new-user and subscription growth, and recommend where to allocate additional budget.
• Work closely with engineering and data science on growth-related work.

Benefits

• 20 vacation days.
• Competitive health, dental, and vision insurance; employee coverage is 100% and dependent PPO coverage is 75%.
• Employer-sponsored 401(k) plan with company match.
• Access to LinkedIn Learning and other professional growth resources.
• Paid Family Leave.
• Flexible spending account (FSA) and health savings account (HSA).
• Commuter benefits.
• Wellness benefits.
• 40 hours of annual paid time off for participation in volunteer programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed