Growth Marketing Manager

VRIFY

12d • Remote

About The Position

VRIFY is hiring a permanent, full-time Growth Marketing Manager to run its owned digital channels and partner closely with Sales to turn leads into pipeline. Reporting to the VP Marketing, this role owns the email and nurture program, manages the lead lifecycle in Salesforce, supports account-based marketing efforts, and reports on marketing performance. The position calls for strong digital skills, organization, independence, and close collaboration with Sales.

The Growth Marketing Manager manages campaigns across email, LinkedIn, and other digital channels; maintains VRIFY’s website, social channels, and reporting platforms; and ensures messaging is consistent and tailored to audiences, industries, and personas. The role works with Sales on lead generation, lead management, and targeted outreach to priority accounts. It also maintains accurate and actionable lead, account, contact, and company records.

The role builds Salesforce reports and dashboards for lead flow, campaign performance, funnel conversion, and marketing-sourced pipeline. It analyzes campaign results, competitors, and target markets, makes recommendations, manages marketing and enrichment tools, evaluates potential tools and data sources, and documents processes so programs run consistently as the team grows.

This is a remote position in Canada, with the option to use VRIFY’s Downtown Vancouver workspace. Applicants must be legally entitled to work in Canada. Professional references and completion of a background check are required.

Requirements

• At least 6 years of B2B marketing experience, including hands-on ownership of email and other digital channels.
• Experience running email marketing at scale with a marketing automation platform, including segmentation, quality assurance, and deliverability best practices.
• Working proficiency in Salesforce, including building reports and dashboards, managing campaigns and lists, and tracking leads and opportunities.
• A proven track record of working closely with Sales on shared pipeline and lead goals.
• Strong analytical skills, including measuring campaign performance and adjusting tactics based on data.
• Clear, concise, and personalized copywriting skills.
• Self-directed and organized, with the ability to manage several campaigns at once and deliver with limited oversight.
• Must be legally entitled to work in Canada.
• Professional references and completion of a background check are required.

Nice To Haves

• Experience with Salesforce, HubSpot, or a similar CRM or marketing automation platform, including Account Engagement/Pardot and Marketo.
• Salesforce administration experience or certification.
• Familiarity with prospecting, enrichment, and intent tools such as ZoomInfo, Apollo, Clay, LinkedIn Sales Navigator, or 6sense.
• Experience with account-based marketing or targeted outbound programs.
• Experience marketing to technical or niche industries, such as mining, geoscience, or B2B SaaS with long sales cycles.

Responsibilities

• Own the marketing email and nurture program, including building, segmenting, quality-checking, scheduling, and sending campaigns to clients and prospects, including expansion-focused sends to existing clients.
• Manage owned channels, including the website, social channels, and reporting platforms.
• Plan, launch, and optimize campaigns across email, LinkedIn, and other digital channels.
• Work with the Marketing team to keep messaging consistent, clear, and tailored to the audience, industry, and persona.
• Partner with Sales to generate and manage the lead lifecycle, including capture, scoring, segmentation, routing, and qualified-lead handoff.
• Support the account-based marketing program with targeted outreach to priority accounts using a target account list built with Sales.
• Use Salesforce daily for lead engagement, tracking, and follow-up, and keep lead and account records accurate and actionable for Sales.
• Build and maintain Salesforce reports and dashboards covering lead flow, campaign performance, funnel conversion, and marketing-sourced pipeline.
• Maintain complete and current contact and company data through enrichment, deduplication, list hygiene, and consistent campaign tracking.
• Analyze campaign results, competitors, and the target market, and turn findings into recommendations for the team.
• Manage marketing and enrichment tools and evaluate new tools and data sources that could improve results.
• Document processes and reporting so programs run consistently as the team grows.

Benefits

• Paid time off, including vacation days, sick days, personal days, public holidays, and extra time during the holiday season.
• Flexible work hours.
• Remote work options.
• Option to use the Downtown Vancouver workspace, with free snacks and a gym.
• Fitness allowance.
• Work-from-home allowance.
• Mental health support.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed