Manager Growth Marketing

WoodmenLIfe•Omaha, NE

7d•Hybrid

About The Position

WoodmenLife is hiring a Manager, Growth Marketing to lead the strategy and execution of national, regional, and local advertising and integrated marketing efforts. The role uses data and testing to increase awareness, engagement, and growth by attracting new customers, increasing conversions, and strengthening customer retention. It oversees marketing and advertising across social media, email, digital media, budgets, research, strategy, agencies, vendors, and staff, and ensures that activities and materials comply with applicable regulations, industry standards, and organizational policies. The position has a hybrid 3/2 work schedule and is located in the WoodmenLife Tower. WoodmenLife is a purpose-driven, not-for-profit life insurance company focused on helping members secure their families’ financial futures and supporting their communities. The company offers a comprehensive benefits package including health, dental, vision, 401(k), and life insurance.

Requirements

Bachelor’s degree in advertising, journalism, marketing management, or an equivalent degree.
At least 10 years of experience in digital and traditional advertising.
At least five years of people management experience with progressively increasing responsibilities.
Professional Certificate in Digital Marketing through the Digital Marketing Institute or an equivalent certification.
Experience leading or supporting specialized digital marketing functions, including social media and email/CRM marketing.
Working knowledge of organic social media and lifecycle email/CRM strategies, including performance measurement and integration with broader digital marketing.
Project management experience, including vendor and/or advertising agency management.
Ability to develop ROI reports on marketing and advertising activities and counsel WoodmenLife’s top executives on advertising and market research issues.
Demonstrated experience managing multimedia budgets of $1 million or more and optimizing media spend to achieve organizational KPIs.
Ability to use technology and database applications to manage multistep workflows; proficiency with Microsoft 365 and familiarity with digital asset management and project/traffic tools such as ADO and PageProof, and email and social media marketing tools such as Mailchimp, Litmus/QA, and Hootsuite.
Ability to craft effective prompts for AI systems to optimize outputs and improve task efficiency.
Familiarity with AI-powered productivity tools such as Microsoft Copilot and ChatGPT, and ability to use them for workflow automation and decision support.
Understanding of ethical AI principles, data privacy considerations, and compliance standards for responsible AI use.
Ability to use AI technologies to streamline workflows, promote fair and unbiased practices, and coach teams on safe, ethical, and effective AI use.
Excellent organizational and communication skills and ability to multitask.
Ability to engage well with others and passion for providing an exemplary customer experience.
Must be currently authorized to work in the United States on a full-time basis; WoodmenLife will not sponsor work visas.
Must complete applicable employment screenings, including criminal background, credit, fingerprint, drug, and reference checks; an offer is contingent on successfully passing required checks.

Nice To Haves

Experience in the insurance or financial services industry.
Experience working with CRM platforms, specifically Microsoft Dynamics.

Responsibilities

Lead development and execution of a seamless, multidimensional digital advertising strategy to increase brand awareness, lead generation, and recruiting efforts.
Manage marketing programs and campaigns from start to finish, coordinating with creative teams and external agencies.
Recruit, train, and mentor marketing staff in advertising, digital media, social media, and email/CRM marketing, while coordinating with creative and communications/PR teams.
Design multichannel marketing plans across digital, print, and social media that align with business goals.
Provide strategic oversight for national, regional, and local campaigns using digital advertising, social media, SEM, direct mail, email, and print advertising.
Consult with and educate the Sales Force, Home Office business units, and subsidiaries regarding marketing and advertising.
Allocate and manage marketing funds across channels to maximize return on investment.
Oversee development and implementation of WoodmenLife’s advertising policy and standards, partnering with Compliance when needed.
Monitor performance with analytics tools and AI insights, tracking KPIs such as conversion rates and lead generation, and identify trends.
Establish standards and processes for corporate marketing research, including reporting findings and insights to upper management.
Serve as the marketing and advertising liaison to corporate leadership and the Sales Force, presenting reports, analysis, and recommendations.
Meet attendance and punctuality expectations established by the supervisor and WoodmenLife policy.
Perform other duties as assigned by management.