Growth Marketing Manager

Zilliz•Redwood City, CA

About The Position

Zilliz is seeking a technically minded Growth Marketing Manager to turn product interest into adoption and business growth. This hands-on role owns growth strategy, digital acquisition, and conversion optimization, including identifying opportunities, building and testing landing pages, improving user journeys, and converting developers and businesses into product users and qualified sales opportunities. The role spans the Milvus open-source ecosystem, Zilliz Cloud’s self-service experience, and a consumption-based business model, and works closely with Product Marketing, Product Management, and Sales. The manager will develop and execute digital growth strategies, run experiments, improve digital experiences and conversion across sign-ups, demo requests, and activation journeys, analyze performance and funnel friction, and create behavior-based nurture and re-engagement programs. Success includes increasing meaningful product activation and growth-sourced sales-accepted opportunities, improving conversion and progression through the customer journey, and building a repeatable experimentation process that improves acquisition efficiency.

Requirements

At least 5 years of experience in growth marketing, digital marketing, or related roles; B2B SaaS or technical software experience is preferred.
Experience owning growth initiatives end to end, with a track record of improving acquisition, conversion, or product adoption.
Strong technical aptitude and ability to understand complex software products, developer workflows, and technical audiences.
Hands-on experience building and optimizing landing pages, managing conversion tracking, and analyzing user journeys.
Strong analytical skills and practical experience in growth experimentation, funnel analysis, and performance measurement.
Experience with marketing and analytics tools such as HubSpot, Google Analytics, CMS platforms, and automation solutions.
Comfort using AI tools and lightweight technical solutions to build, test, and launch growth initiatives independently.
Proactive, resourceful problem-solving approach, with ability to balance strategy and execution and work effectively across teams.

Nice To Haves

Experience with developer tools, databases, cloud infrastructure, open-source software, or AI platforms.
Background in software engineering, technical product management, solutions engineering, or a related technical field.
Working knowledge of SQL, HTML/CSS, JavaScript, APIs, or scripting for analytics and automation.
Experience with product-led growth, self-service SaaS, or consumption-based business models.

Responsibilities

Develop and execute digital growth strategies to attract high-intent audiences, from individual developers to enterprise buyers.
Identify opportunities across the customer journey and prioritize initiatives for acquisition, conversion, and product adoption.
Own growth experiments from planning and execution through measurement; use results to refine strategies and scale effective initiatives.
Build, test, and optimize landing pages and digital journeys that connect audience intent with product value and clear next steps.
Use AI-assisted tools, CMS platforms, and automation to launch and improve digital experiences independently without relying on engineering for every change.
Improve conversion across product sign-ups, demo requests, and activation journeys.
Collaborate with Product Marketing on messaging and Product Management on user experience and product adoption opportunities.
Track and analyze growth performance across acquisition, conversion, product activation, and qualified sales opportunities.
Identify friction and drop-off across conversion funnels and use data and experimentation to improve performance and acquisition efficiency.
Develop behavior-based nurture and re-engagement programs that help interested users progress toward activation and sales engagement.

Benefits

Medical, dental, and vision insurance plans for employees and eligible family members.
Unlimited paid time off.
Competitive cash compensation and long-term incentive opportunities, including stock options.
401(k) retirement savings plan with employer matching contributions.

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