Leasing and Marketing Manager

Tailwind Group, Inc.•Columbia, MO

6d•$43,212 - $52,542•Onsite

About The Position

Tailwind Group is hiring a Leasing and Marketing Manager to coordinate and execute the sales and marketing strategy at The Landing CoMo, a garden-style student housing community in Columbia, Missouri, serving students attending the University of Missouri. The 172-unit, 656-bed property offers two- and four-bedroom units and amenities including a swimming pool, fitness center, and dog park. The manager builds relationships with residents and prospects, executes a monthly marketing calendar, and develops and motivates leasing team members. The role is responsible for staying informed about market conditions and trends, creating effective outreach, and helping the property meet or exceed annual leasing and occupancy goals. The position is full-time, based fully in-office, and follows a standard Monday–Friday schedule from 8:30 a.m. to 5:00 p.m. Nights and weekends may be required based on business needs, including during annual turnover and as needed for on-call emergencies. The compensation range is $43,212–$52,542, with commission potential. Final offers depend on factors including education, skills, experience, and location. The position is not eligible for visa sponsorship.

Requirements

At least two years of experience in customer service, sales, or retail.
Understanding of property management standards, including Fair Housing laws, tenant/landlord rights, and general real estate principles.
Ability to build rapport and start conversations with new people.
Self-motivation and ability to work effectively in a team environment.
Goal-oriented, self-starter approach.
Exceptional written and verbal communication skills.
Proficiency with social media platforms such as Instagram, Facebook, and TikTok, including understanding platform-specific trends.
Ability to recommend innovative solutions and continuously improve processes.
Pass a criminal background check.
Ability to work extended hours during annual turnover, including nights and weekends.
Availability after hours to support on-call emergencies as needed throughout the year.
Minimal travel, limited to occasional company events or as needed.
Ability to work fully in-office with daily onsite presence.

Nice To Haves

Bachelor’s degree in sales, marketing, business administration, or a related field preferred.
One or more years of progressive experience in student housing preferred.
Experience with Entrata software preferred.

Responsibilities

Provide excellent customer service to residents, prospects, vendors, officials, and community members.
Maintain the property's curb appeal, grounds, amenities, common areas, tour path, and model unit.
Lead the leasing team in achieving annual budgeted occupancy and pre-leasing milestones.
Give property tours, respond promptly to leasing inquiries, and follow up with prospects to advance the sales process.
Hire, train, and develop Leasing Specialists and/or Marketing Assistants in sales techniques, customer engagement, tour practices, marketing, and product knowledge.
Coordinate and delegate office staff work with the Property Manager and/or Assistant Property Manager, and hold regular check-ins to confirm leasing work is completed.
Maintain product knowledge of the property, competitors, and local market conditions.
Plan and execute a monthly marketing calendar, including resident events, housing fairs, digital advertising, and outreach marketing.
Oversee campus and community outreach, customer appreciation events, and other special events.
Build relationships with residents and foster a sense of community for residents and prospects.
Manage property social media profiles, including posting, responding to comments, and encouraging engagement.
Develop partnerships and collaborations with local businesses and organizations.
Assist with annual unit turnover and execute move-in and move-out procedures.
Participate in property performance calls and communicate leasing progress, metrics, roadblocks, and other relevant information.
Ensure leases are accurately documented and executed in the property management system, and complete required audits.
Maintain a professional appearance and follow the company dress code.
Support roommate mediations and resolve conflicts in accordance with company policies and resident-service expectations.
Manage resident placement, including unit assignments, roommate matching, transfers, and reassignments.