Leasing and Marketing Manager

Tailwind Group•Columbia, MO

6d•Onsite

About The Position

The Leasing and Marketing Manager coordinates and executes the sales and marketing strategy at The Landing CoMo, a 172-unit, 656-bed garden-style student housing community in Columbia, Missouri, designed for University of Missouri students. The role builds relationships with residents and prospects, carries out a monthly marketing calendar, develops leasing team members, monitors market conditions and trends, and helps the property meet or exceed annual leasing and occupancy goals. This is a full-time, fully in-office position with a standard schedule of Monday through Friday, 8:30 a.m. to 5:00 p.m. Nights and weekends may be required from time to time based on business needs. The role may require extended hours during annual turnover, including nights and weekends, and availability after hours for on-call emergencies as needed. Minimal travel may be required for occasional company events or as needed. Compensation is $43,212 to $52,542, plus commission potential. Tailwind Group describes itself as a top twenty owner and manager of off-campus student housing and emphasizes a workplace culture focused on the well-being of its team members. The company offers medical, dental, and vision insurance for employees and their families; vacation and sick time; 12 paid holidays; a 401(k) with company matching; on-the-job training and career development; and paid parental leave.

Requirements

Two or more years of experience in customer service, sales, or retail.
Understanding of property management standards, including Fair Housing laws, Tenant/Landlord rights, and general real estate principles.
Ability to build rapport and start conversations with new people.
Self-motivation and ability to work effectively in a team environment.
Goal-oriented approach and ability to work independently.
Exceptional written and verbal communication skills.
Proficiency with social media platforms such as Instagram, Facebook, and TikTok, including understanding platform-specific trends.
Ability to recommend innovative solutions and continuously improve processes.
Pass a criminal background check.
Ability to work extended hours during annual turnover, including nights and weekends.
Availability after hours to support on-call emergencies as needed.
Ability to work fully in-office with daily onsite presence.
Minimal travel, limited to occasional company events or as needed.

Nice To Haves

Bachelor’s degree in sales, marketing, business administration, or a related field preferred.
One or more years of progressive experience in student housing preferred.
Experience with Entrata software preferred.

Responsibilities

Provide excellent customer service to residents, prospects, vendors, officials, and community members.
Maintain the property's curb appeal, grounds, amenities, and common areas; regularly inspect the tour path and model unit.
Lead the leasing team in achieving annual budgeted occupancy and pre-leasing milestones.
Give property tours, respond promptly to leasing inquiries, and follow up with prospects to advance the sales process.
Hire, train, and develop Leasing Specialists and/or Marketing Assistants in sales techniques, customer engagement, tour practices, marketing, and product knowledge.
Coordinate with the Property Manager and/or Assistant Property Manager to schedule and delegate office work, and hold regular check-ins to ensure leasing work is completed.
Maintain knowledge of the property, competitors, and local market conditions.
Plan and execute a monthly marketing calendar that may include resident events, housing fairs, digital advertising, and outreach marketing.
Oversee campus and community outreach, customer appreciation events, and other special events.
Build relationships with residents and foster a sense of community for residents and prospects.
Manage property social media profiles, including regular posts, responses to comments, and community engagement.
Explore partnerships and collaborations with local businesses and organizations.
Assist with the annual unit turnover process and move-in and move-out procedures.
Participate in property performance calls and communicate leasing progress, metrics, roadblocks, and other relevant information.
Ensure leases are accurately documented and executed in the property management system, and complete required audits.
Maintain a professional appearance and follow the company dress code.
Support roommate mediations and seek conflict resolutions consistent with company policies and resident-service priorities.
Manage resident placement activity, including unit assignments, roommate matching, transfers, and reassignments.