Leasing & Marketing Manager

Balfour Beatty • Tallahassee, FL

2d

About The Position

The Leasing & Marketing Manager oversees all phases of leasing, renewals, marketing, and reporting for an assigned community. The role works to achieve budgeted occupancy by retaining existing residents, leasing current availability, and pre-leasing future availability. It also develops and carries out marketing strategies, monitors revenue and market performance, supports resident and customer experience initiatives, and works with community leadership to develop a motivated and productive team.

Requirements

• High school diploma or GED.
• At least 2 years of experience in a leasing-related field.
• Solid computer skills, including Microsoft Office.
• Social media management experience or capability across platforms such as Facebook, Instagram, Snapchat, and Twitter.
• Event planning skills.
• Ability to work well in groups.
• Ability to handle a high volume of calls.
• Adaptability, multitasking, problem-solving, and strong time-management skills.
• Active and valid driver’s license.

Nice To Haves

• Bachelor’s degree.
• Supervisory or management experience.
• Entrata experience.

Responsibilities

• Review and interpret market conditions and recommend rental pricing, renewal pricing, and marketing strategies to support occupancy and revenue growth.
• Greet and qualify prospective clients, determine their needs and preferences, present the property and apartment homes, use feature-and-benefit selling, close leasing opportunities, and follow up.
• Monitor leasing and operational policies and recommend changes to improve business functionality.
• Oversee leasing functions, including daily leasing follow-up activities in Entrata.
• Ensure websites and collateral materials are accurate and up to date.
• Attend and assist with leasing, renewal, and resident events as needed.
• Conduct weekly market surveys and manage and report on revenue proformas and revenue targets, including market rates, gain to lease, loss to lease, concessions, and leasing velocity.
• Create and manage the assigned community’s marketing plan and strategy, coordinate with the Community Manager, adjust plans as needed, and work within the assigned marketing budget.
• Report requested key performance indicators and maintain information in business intelligence systems.
• Conduct internal and external marketing, including networking and outreach, to attract residents and help maintain at least 95% occupancy; update marketing materials through internet listing services, websites, and the company marketing department.
• Review and approve social media and other platform communications, using photography, videography, and writing to engage consumers and convey the community lifestyle.
• Develop partnerships and initiatives with local universities, colleges, and the community.
• Ensure models and tour routes are properly opened and closed; conduct pre-showing inspections and ensure units are rent-ready, performing freshen-up cleaning as needed.
• Plan, promote, and execute customer experience initiatives for community and on-campus customers throughout the year.
• Deliver community education and outreach programming and support fundraising events as needed.
• Work with the Assistant Community Manager and Community Manager to build, train, and develop a motivated, skilled, and productive team that supports community operational goals.

Benefits

• Discretionary bonuses.
• Medical and dental insurance beginning the first of the month following employment.
• Health, flexible spending, and dependent care accounts.
• Company-paid life insurance.
• 401(k) plan with employer matching.
• Paid time off, including sick time, floating holidays, vacation, and personal days.
• Two volunteer days per year.
• Company-paid short-term and long-term disability.
• Parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED