Leasing and Marketing Manager

Tailwind Group•Lubbock, TX

About The Position

Tailwind Group is hiring a Leasing and Marketing Manager for The Holly, a garden-style student housing community in Lubbock, Texas, serving students attending Texas Tech University. The 288-unit, 864-bed community offers two-, three-, and four-bedroom units and amenities including two resort-style swimming pools, a fitness center, and a pickleball court. The manager coordinates the leasing department’s sales and marketing strategy to help ensure maximum occupancy. The role focuses on delivering high-quality customer service, managing leasing processes and systems, and supporting the property’s reputation. The manager leads the property team toward a minimum annual occupancy of 95%, serves as the lead salesperson, develops team members, and helps execute marketing and community events. The position also includes administrative, inventory, and reporting responsibilities. This is a full-time position with a standard Monday–Friday schedule of 8:30 a.m. to 5:00 p.m. Nights or weekends may occasionally be required based on business needs. Compensation is $42,000–$52,000, with bonus potential. Final offers depend on factors including education, skills, experience, and location. The position is not eligible for visa sponsorship. Tailwind Group is an Equal Opportunity Employer.

Requirements

Bachelor’s degree in Sales, Marketing, Business Administration, or a related field, and/or one or more years of progressive experience in student housing.
Strong administrative, organizational, and communication skills.
High level of integrity and professionalism.
Self-motivated, with the ability to work effectively in a team environment.
Understanding of basic property management standards, including Fair Housing laws, tenant/landlord rights, and general real estate principles.

Nice To Haves

Relevant property management, student housing, or sales/marketing experience.
Experience with Entrata software.

Responsibilities

Lead the property team to achieve a minimum of 95% occupancy each year.
Use effective sales strategies to maximize revenue while keeping concession spending at or below budget.
Conduct all tours, respond to leasing inquiries, and follow up with prospective residents as the lead salesperson.
Train and develop Leasing Specialists and/or Community Assistants to perform these responsibilities when the manager is unable to be onsite.
Provide excellent customer service to residents, prospects, vendors, officials, and community members.
Participate in and assist with developing and executing marketing efforts on campus and in the community, customer appreciation events, and other special events.
Stay informed about current market conditions, trends, and local competitors.
Manage departmental administrative, inventory, and reporting tasks.