Leasing and Marketing Manager

Tailwind Group • College Station, TX

6d • Onsite

About The Position

Tailwind Group is hiring a Leasing and Marketing Manager at The Landing College Station, a student housing community in College Station, Texas, serving students attending Texas A&M University. The 546-unit, 1,006-bed property offers one-, two-, four-, and five-bedroom units and amenities including a two-story fitness center, two swimming pools, two dog parks, and a coffee bar.

The Leasing and Marketing Manager coordinates and executes the property's sales and marketing strategy. The role builds relationships with residents and prospects, carries out a monthly marketing calendar, develops and motivates leasing team members, monitors market conditions and trends, and helps the property meet or exceed annual leasing and occupancy goals. This position is fully in-office and requires daily onsite presence.

The role is full-time, with a standard Monday–Friday schedule from 8:30 a.m. to 5:00 p.m. Nights and weekends may be required for business needs, including extended hours during annual turnover and as-needed after-hours availability for on-call emergencies. Minimal travel may be required for occasional company events or as needed. Compensation is $44,000–$50,000, with commission potential.

Requirements

• Two or more years of experience in customer service, sales, or retail.
• Understanding of property management standards, including Fair Housing laws, tenant and landlord rights, and general real estate principles.
• Ability to build rapport and start conversations with new people.
• Self-motivation and ability to work effectively in a team environment.
• Goal-oriented, self-starter approach.
• Exceptional written and verbal communication skills.
• Proficiency with social media platforms such as Instagram, Facebook, and TikTok, including understanding platform-specific trends.
• Ability to recommend innovative solutions and continuously improve processes.
• Pass a criminal background check.
• Ability to work extended hours during annual turnover, including nights and weekends.
• Availability after hours to support on-call emergencies as needed throughout the year.
• Ability to work fully in-office with daily onsite presence.
• Availability for minimal travel, such as occasional company events or travel as needed.

Nice To Haves

• Bachelor’s degree in sales, marketing, business administration, or a related field.
• One or more years of progressive experience in student housing.
• Experience with Entrata software.

Responsibilities

• Provide excellent customer service to residents, prospects, vendors, officials, and community members.
• Maintain the property's curb appeal, grounds, amenities, and common areas; regularly walk and monitor the tour path and model unit.
• Lead the leasing team in achieving annual budgeted occupancy and pre-leasing milestones.
• Serve as lead salesperson by giving tours, responding promptly to leasing inquiries, and following up with prospects to advance the sales process.
• Hire, train, and develop Leasing Specialists and/or Marketing Assistants in sales techniques, customer engagement, tour practices, marketing, and product knowledge.
• Partner with the Property Manager and/or Assistant Property Manager to schedule and delegate office work, and hold regular check-ins to ensure leasing work is completed.
• Maintain knowledge of the property, competitors, and local market conditions.
• Plan and execute a monthly marketing calendar, including resident events, housing fairs, digital advertising, and outreach marketing.
• Oversee campus and community outreach, customer appreciation events, and other special events.
• Build relationships with current residents and foster a sense of community for residents and prospects.
• Manage property social media profiles, including regular posts, responding to comments, and encouraging engagement.
• Pursue partnerships and collaborations with local businesses and organizations to expand the property's community reach.
• Assist with annual unit turnover and execute move-in and move-out procedures.
• Participate in property performance calls and communicate leasing progress, metrics, roadblocks, and other relevant information.
• Ensure leases are accurately documented and executed in the property management system, and complete required audits.
• Maintain a professional appearance and follow the company dress code.
• Support roommate mediations and help resolve conflicts in accordance with company policies and resident-service priorities.
• Manage resident placement activities, including unit assignments, roommate matching, transfers, and reassignments.

Benefits

• Medical, dental, and vision insurance for employees and their families.
• Vacation and sick time.
• 12 paid holidays.
• 401(k) with company matching.
• On-the-job training and career development.
• Paid parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed