Leasing and Marketing Manager

Tailwind Group, Inc.•Lubbock, TX
•$42,000 - $52,000•Onsite

About The Position

Tailwind Group is hiring a Leasing and Marketing Manager for The Holly, a garden-style student housing community in Lubbock, Texas, serving students attending Texas Tech University. The 288-unit, 864-bed community offers two-, three-, and four-bedroom units and amenities including two resort-style swimming pools, a fitness center, and a pickleball court. The role coordinates the leasing department’s sales and marketing strategy to help ensure maximum occupancy, provides high-quality customer service, and manages leasing processes and systems while supporting the property’s reputation. This is a full-time position with a standard Monday–Friday schedule from 8:30 a.m. to 5:00 p.m. Nights or weekends may occasionally be required based on business needs. Compensation is $42,000–$52,000 plus potential bonus. Final offers depend on factors including education, skills, experience, and location.

Requirements

  • Bachelor’s degree in Sales, Marketing, Business Administration, or a related field, and/or at least one year of progressive experience in student housing.
  • Demonstrated integrity and professionalism.
  • Strong administrative, organizational, and communication skills.
  • Self-motivation and ability to work effectively in a team environment.
  • Understanding of basic property management standards, including Fair Housing laws, tenant/landlord rights, and general real estate principles.

Nice To Haves

  • Relevant property management, student housing, or sales/marketing experience.
  • Experience with Entrata software.

Responsibilities

  • Lead the property team toward achieving at least 95% occupancy each year.
  • Use sales strategies to maximize revenue while keeping concession spending at or below budget.
  • Conduct all property tours, respond to leasing inquiries, and follow up with prospective residents as the lead salesperson.
  • Train and develop Leasing Specialists and/or Community Assistants to perform these responsibilities when the manager is not onsite.
  • Provide excellent customer service to residents, prospects, vendors, officials, and community members.
  • Participate in and assist with developing and executing campus and community marketing efforts, customer appreciation events, and other special events.
  • Stay informed about market conditions, trends, and local competitors.
  • Manage department administration, inventory, and reporting tasks.

Benefits

  • Medical, dental, and vision insurance for employees and their families
  • Vacation and sick time
  • 12 paid holidays
  • 401(k) with company matching
  • On-the-job training and career development
  • Paid parental leave
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