Leasing and Marketing Manager
About The Position
Tailwind Group is hiring a Leasing and Marketing Manager for The Landing College Station, a garden-style student housing community serving Texas A&M University students. The community has 546 units and 1,006 beds, with one-, two-, four-, and five-bedroom apartments and amenities including a two-story fitness center, two swimming pools, two dog parks, and a coffee bar. The Leasing and Marketing Manager coordinates and executes the property's sales and marketing strategy. The role builds relationships with residents and prospects, carries out a monthly marketing calendar, and develops and motivates leasing team members. The manager monitors market conditions and trends, develops creative outreach, and works to meet or exceed leasing and occupancy goals. This is a full-time, fully onsite role with a standard Monday–Friday schedule from 8:30 a.m. to 5:00 p.m. Nights or weekends may be required based on business needs. Extended hours, including nights and weekends, are required during annual turnover, and after-hours availability may be needed for on-call emergencies. Minimal travel may be required for occasional company events or as needed. The compensation range is $44,000–$50,000, plus potential commission.
Requirements
- Two or more years of experience in customer service, sales, or retail.
- Understanding of property management standards, including Fair Housing laws, tenant/landlord rights, and general real estate principles.
- Ability to build rapport and start conversations quickly with new people.
- Self-motivation and ability to work effectively in a team environment.
- Goal-oriented, self-starter approach.
- Exceptional written and verbal communication skills.
- Proficiency with social media platforms such as Instagram, Facebook, and TikTok, including an understanding of platform-specific trends.
- Ability to recommend innovative solutions and continuously improve processes.
- Ability to pass a criminal background check.
- Ability to work extended hours, including nights and weekends, during annual turnover.
- Availability after hours to support on-call emergencies as needed.
- Minimal travel availability for occasional company events or as needed.
- Daily onsite presence in a fully in-office role.
Nice To Haves
- Bachelor’s degree in sales, marketing, business administration, or a related field.
- One or more years of progressive experience in student housing.
- Experience with Entrata software.
Responsibilities
- Provide excellent customer service to residents, prospects, vendors, officials, and community members.
- Maintain curb appeal and monitor property grounds, amenities, common areas, the tour path, and model unit.
- Lead the leasing team in achieving annual budgeted occupancy and pre-leasing milestones.
- Give property tours, respond promptly to leasing inquiries, and follow up with prospects to advance the sales process.
- Hire, train, and develop Leasing Specialists and/or Marketing Assistants in sales, customer engagement, tours, marketing, and product knowledge.
- Partner with the Property Manager and/or Assistant Property Manager to schedule and delegate office staff work, and hold regular check-ins on leasing-related tasks.
- Maintain knowledge of the property, competitors, and local market conditions.
- Plan and execute a monthly marketing calendar covering resident events, housing fairs, digital advertising, and outreach marketing.
- Oversee campus and community outreach, customer appreciation events, and other special events.
- Build relationships with residents and foster a sense of community for residents and prospects.
- Manage property social media profiles, including regular posting, responding to comments, and encouraging engagement.
- Pursue partnerships and collaborations with local businesses and organizations.
- Assist with the annual unit turnover process and move-in/move-out procedures.
- Participate in property performance calls and report leasing progress, metrics, roadblocks, and other relevant information.
- Ensure leases are accurately documented and executed in the property management system, and complete audits as required.
- Maintain a professional appearance and follow the company dress code.
- Support roommate mediations and resolve conflicts in accordance with company policies, with a focus on resident service.
- Manage resident placement activities, including unit assignments, roommate matching, transfers, and reassignments.
Benefits
- Medical, dental, and vision insurance for employees and their families.
- Vacation and sick time, plus 12 paid holidays.
- 401(k) with company matching.
- On-the-job training and career development.
- Paid parental leave.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
