Leasing and Marketing Manager

Tailwind Group•Lincoln, NE
•Onsite

About The Position

Tailwind Group is hiring a Leasing and Marketing Manager for The Quarters Lincoln, a garden-style student housing community in Lincoln, Nebraska, serving students at the University of Nebraska–Lincoln. The 157-unit, 590-bed property offers three- and four-bedroom units and amenities including a fitness center, swimming pool, and coffee bar. The manager coordinates and executes the property’s sales and marketing strategy, builds relationships with residents and prospects, carries out a monthly marketing calendar, and develops leasing team members. The role supports the property’s leasing and occupancy goals through market awareness, creative outreach, customer service, and effective sales and community-building efforts. This is a full-time, fully in-office position with a standard Monday–Friday schedule from 8:30 a.m. to 5:00 p.m. Nights and weekends may be required based on business needs, including extended hours during annual turnover and occasional after-hours availability for on-call emergencies. Minimal travel is required for occasional company events or as needed. Compensation is $45,000–$55,000 plus commission potential. The employer states that the position is not eligible for visa sponsorship.

Requirements

  • Two or more years of experience in customer service, sales, or retail.
  • Understanding of property management standards, including Fair Housing laws, tenant/landlord rights, and general real estate principles.
  • Ability to build rapport and start conversations with new people.
  • Self-motivation and ability to work effectively in a team environment.
  • Goal-oriented, self-starting approach.
  • Exceptional written and verbal communication skills.
  • Proficiency with social media platforms such as Instagram, Facebook, and TikTok, including understanding platform-specific trends.
  • Ability to recommend innovative solutions and continuously improve processes.
  • Ability to pass a criminal background check.
  • Ability to work extended hours during annual turnover, including nights and weekends.
  • Availability after hours to support on-call emergencies as needed.
  • Ability to work fully in-office with daily onsite presence.
  • Minimal travel availability for occasional company events or as needed.

Nice To Haves

  • Bachelor’s degree in sales, marketing, business administration, or a related field.
  • One or more years of progressive student housing experience.
  • Experience with Entrata software.

Responsibilities

  • Provide excellent customer service to residents, prospects, vendors, officials, and community members.
  • Maintain the property’s curb appeal, grounds, amenities, and common areas; regularly inspect the tour path and model unit.
  • Lead the leasing team in achieving annual budgeted occupancy and pre-leasing milestones.
  • Give property tours, respond promptly to leasing inquiries, and follow up with prospects to advance the sales process.
  • Hire, train, and develop Leasing Specialists and/or Marketing Assistants in sales, customer engagement, tours, marketing, and product knowledge.
  • Coordinate with the Property Manager and/or Assistant Property Manager to schedule and delegate office work, and hold regular check-ins on leasing-related tasks.
  • Maintain knowledge of the property, competitors, and local market conditions.
  • Plan and execute a monthly marketing calendar, including resident events, housing fairs, digital advertising, and outreach marketing.
  • Oversee campus and community outreach, customer appreciation events, and other special events.
  • Build relationships with residents and foster a sense of community for residents and prospects.
  • Manage property social media profiles, including posting, responding to comments, and encouraging engagement.
  • Identify partnership and collaboration opportunities with local businesses and organizations.
  • Assist with the annual unit turnover process and move-in/move-out procedures.
  • Participate in property performance calls and report leasing progress, metrics, roadblocks, and other relevant information.
  • Ensure leases are accurately documented and executed in the property management system, and complete required audits.
  • Maintain a professional appearance and follow the company dress code.
  • Support roommate mediations and resolve conflicts in accordance with company policies and resident-service priorities.
  • Manage resident placement activities, including unit assignments, roommate matching, transfers, and reassignments.

Benefits

  • Medical, dental, and vision insurance for employees and their families.
  • Vacation and sick time, plus 12 paid holidays.
  • 401(k) with company matching.
  • On-the-job training and career development.
  • Paid parental leave.
  • Commission potential.
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