Leasing and Marketing Manager

Tailwind Group, Inc.•Lincoln, NE
•$45,000 - $55,000•Onsite

About The Position

The Leasing and Marketing Manager coordinates and executes the sales and marketing strategy for The Quarters Lincoln, a 157-unit, 590-bed garden-style student housing community serving students at the University of Nebraska–Lincoln. The position is responsible for building relationships with residents and prospects, carrying out a monthly marketing calendar, and developing and motivating leasing team members. The manager monitors market conditions and trends, creates outreach efforts, and works to meet or exceed annual leasing and occupancy goals. The role is fully in-office in Lincoln, Nebraska, with a standard schedule of Monday through Friday, 8:30 a.m. to 5:00 p.m. Nights and weekends may be required based on business needs. Extended hours, including nights and weekends, are required during annual turnover, and the manager must be available after hours for on-call emergencies as needed. Minimal travel may be required for occasional company events or as needed. The compensation range is $45,000 to $55,000, plus potential commission. The position includes medical, dental, and vision insurance for employees and their families; vacation and sick time; 12 paid holidays; a 401(k) with company matching; on-the-job training and career development; and paid parental leave.

Requirements

  • Two or more years of experience in customer service, sales, or retail.
  • Understanding of property management standards, including Fair Housing laws, tenant/landlord rights, and general real estate principles.
  • Ability to build rapport and start conversations with new people.
  • Self-motivation and ability to work effectively in a team environment.
  • Goal-oriented and able to take initiative.
  • Exceptional written and verbal communication skills.
  • Proficiency with social media platforms such as Instagram, Facebook, and TikTok, including understanding platform-specific trends.
  • Ability to recommend innovative solutions and continuously improve processes.
  • Pass a criminal background check.
  • Ability to work extended hours, including nights and weekends, during annual turnover.
  • Availability after hours to support on-call emergencies as needed.
  • Ability to work fully in-office with daily onsite presence.

Nice To Haves

  • Bachelor’s degree in sales, marketing, business administration, or a related field.
  • One or more years of progressive experience in student housing.
  • Experience with Entrata software.

Responsibilities

  • Provide excellent customer service to residents, prospects, vendors, officials, and community members.
  • Maintain the property's curb appeal, grounds, amenities, and common areas; regularly inspect the tour path and model unit.
  • Lead the leasing team in achieving annual budgeted occupancy and pre-leasing milestones.
  • Conduct property tours, promptly respond to leasing inquiries, and follow up with prospects to advance the sales process.
  • Hire, train, and develop Leasing Specialists and/or Marketing Assistants in sales techniques, customer engagement, tours, marketing, and property knowledge.
  • Coordinate with the Property Manager and/or Assistant Property Manager to schedule and delegate office work, and hold regular check-ins to ensure leasing work is completed.
  • Maintain knowledge of the property, competitors, and local market conditions.
  • Plan and execute a monthly marketing calendar, including resident events, housing fairs, digital advertising, and outreach marketing.
  • Oversee campus and community outreach, customer appreciation events, and other special events.
  • Build relationships with residents and foster a sense of community for residents and prospects.
  • Manage property social media profiles by posting regularly, responding to comments, and fostering community engagement.
  • Seek partnerships and collaborations with local businesses and organizations to expand the property's community reach.
  • Assist with annual unit turnover and execute move-in and move-out procedures.
  • Participate in property performance calls and communicate leasing progress, metrics, roadblocks, and related information.
  • Ensure leases are accurately documented and executed in the property management system and complete required audits.
  • Maintain a professional appearance and comply with the company dress code.
  • Support roommate mediations and help resolve conflicts in accordance with company policies and resident-service priorities.
  • Manage resident placements, including unit assignments, roommate matching, transfers, and reassignments.

Benefits

  • Medical, dental, and vision insurance for employees and their families
  • Vacation and sick time
  • 12 paid holidays
  • 401(k) with company matching
  • On-the-job training and career development
  • Paid parental leave
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