Leasing & Marketing Manager

Balfour Beatty Communities • Tallahassee, FL

1d

About The Position

The Leasing & Marketing Manager oversees leasing, renewals, marketing, and reporting for an assigned community. The role focuses on achieving budgeted occupancy by retaining current residents, leasing available units, and pre-leasing future availability. The manager evaluates market conditions and recommends pricing and marketing strategies to support occupancy and revenue growth, while overseeing leasing follow-up, marketing materials, community events, and customer experience initiatives. The position also develops local partnerships and collaborates with community leadership to build and develop a productive team.

Requirements

• High school diploma or GED required.
• At least 2 years of experience in a leasing-related field.
• Solid computer skills, including Microsoft Office.
• Social media management experience or skills across platforms such as Facebook, Instagram, Snapchat, and Twitter.
• Event planning skills.
• Ability to work well in groups.
• Ability to handle a high volume of calls.
• Adaptability, multitasking, problem-solving, and time-management skills.
• Active and valid driver’s license.

Nice To Haves

• Bachelor’s degree preferred.
• Supervisory or management experience is a plus.
• Entrata experience preferred.

Responsibilities

• Review and evaluate market conditions and recommend rental pricing, renewal pricing, and marketing strategies to support occupancy and revenue growth.
• Greet and qualify prospective residents, determine their needs, present the property and apartment homes, use feature-benefit selling, close leasing opportunities, and follow up.
• Monitor leasing and operational policies and recommend improvements to business functionality.
• Oversee leasing functions, including daily leasing follow-up activities in Entrata.
• Ensure websites and collateral materials are accurate and current.
• Attend and assist with leasing, renewal, and resident events as needed.
• Conduct weekly market surveys and manage and report on revenue proformas, market rates, gain to lease, loss to lease, concessions, leasing velocity, and revenue-target achievement.
• Create and manage the assigned community’s marketing plan and strategy, coordinating with the Community Manager to adjust plans as needed.
• Perform assigned duties within the marketing budget and report requested key performance indicators in business intelligence systems.
• Conduct internal, external, network, and outreach marketing to attract residents and maintain at least 95% occupancy.
• Update marketing materials through ILS, websites, and the Balfour Beatty Communities Marketing Department.
• Review and approve social media and platform communications, using photography, videography, and written content to communicate the community lifestyle and experience.
• Develop partnerships and initiatives with local universities, colleges, and the community.
• Ensure models and tour routes are properly opened and closed; conduct pre-showing inspections to confirm units are rent-ready and freshen up units as needed.
• Plan, promote, and execute customer experience initiatives for the community and on campus throughout the year.
• Deliver community education and outreach programming and support fundraising events as needed.
• Work with the ACM and CM to build, train, and develop a motivated and productive team that supports community operational goals.

Benefits

• Discretionary bonuses.
• Medical and dental insurance beginning on the first of the month following employment.
• Health, flexible spending, and dependent care accounts.
• Company-paid life insurance.
• 401(k) plan with employer matching.
• Paid time off, including sick days, floating holidays, vacation, and personal days.
• Two volunteer days per year.
• Company-paid short-term and long-term disability.
• Parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED