Leasing & Marketing Manager

B.HOM Student Living • Tallahassee, FL

11d • Onsite

About The Position

The Leasing and Marketing Manager leads the leasing and marketing strategy for the community, driving occupancy, revenue, and resident retention. This role oversees leasing execution, marketing initiatives, and team performance to ensure alignment with company standards and achievement of property goals. The position is onsite at The Rowe in Tallahassee, Florida, and reports to the General Manager. The schedule is primarily Monday through Friday, with extended hours, evenings, and weekends required based on leasing activity and business needs.

Requirements

• Strong sales and leasing experience.
• Excellent communication and interpersonal skills.
• Strong organizational and time management abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency in Microsoft Office and marketing/social media platforms.
• Demonstrated leadership and team development skills.
• Ability to obtain any required state leasing license within the required timeframe.
• High school education level.
• Ability to walk the property and conduct tours regularly.
• Frequent use of a computer and office equipment.
• Ability to communicate effectively in person, by phone, and in writing.
• Ability to occasionally lift up to 30 lbs.
• Ability to travel locally and occasionally overnight as needed.

Nice To Haves

• Experience in student housing or multifamily property management.
• Familiarity with property management or CRM systems.

Responsibilities

• Lead leasing activities, including tours, sales calls, and closing efforts.
• Ensure leasing goals, occupancy targets, and revenue objectives are achieved.
• Maintain high standards for tour experience and sales execution, and keep model units and tour paths show-ready.
• Develop and execute weekly, monthly, and annual marketing plans.
• Analyze market trends, university data, and competitive positioning; adjust strategies to optimize traffic, conversions, and occupancy.
• Manage marketing channels, advertising sources, and content.
• Build and maintain relationships with university departments and organizations.
• Identify and execute marketing opportunities tied to campus events and calendars; coordinate outreach such as housing fairs, student events, and local initiatives.
• Assist the General Manager with hiring, training, and coaching leasing team members.
• Develop training programs focused on leasing, touring, and customer experience.
• Manage leasing team schedules and performance expectations, and provide ongoing feedback and development support.
• Track and report leasing performance, traffic, and conversion metrics.
• Conduct market research, including enrollment trends and housing developments, and prepare and analyze reports to inform strategy and decision-making.
• Review and approve leasing files for accuracy and completeness.
• Ensure adherence to company policies and leasing procedures, and maintain confidentiality and compliance with applicable regulations.
• Perform other duties as assigned to support property success.

Benefits

• Competitive compensation and leasing- and performance-based bonus opportunities.
• Comprehensive benefits package including medical, dental, and vision.
• 401(k) with company match.
• 12 weeks of paid parental leave.
• Company-paid sabbatical leave.
• 12 company-paid holidays.
• Birthday holiday.
• Paid time off starting at 120 hours per year.
• Sick and safe time.
• Short- and long-term disability insurance.
• Pet insurance options.
• Career growth opportunities within a rapidly growing organization.
• A people-first culture focused on development and success.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED