Retail Marketing Manager

David Protein•New York, NY

6d•$130,000 - $160,000•Onsite

About The Position

David is a food brand developing craveable, high-protein, low-calorie, blood-sugar-friendly foods. The Retail Marketing Manager will own David’s retail media strategy and investment and serve as the primary marketing partner to the Retail team. The role translates brand and product strategy into retailer-specific plans, supports launches and key customer moments, and improves how David appears across retail partners. The position sits within the Marketing team and works closely with Retail, Growth, Creative, and external agency partners. It supports David’s presence across mass, grocery, club, specialty, convenience, and delivery channels, including partners such as Walmart, Target, Kroger, and Costco.

Requirements

4+ years of experience in marketing, retail, e-commerce, or a related role, ideally within CPG, food and beverage, or another high-growth consumer business.
Strong analytical skills and comfort evaluating marketing performance, budgets, media efficiency, and retail sales data.
Ability to work across strategy and execution, from building an annual retailer plan to reviewing campaign performance or resolving execution issues.
Strong project management skills and ability to coordinate complex launches and campaigns across internal and external stakeholders.
Strong communication and relationship-building skills, including the ability to work effectively with Sales, Creative, Finance, agencies, and retailer partners.
High sense of ownership and attention to detail, with willingness to solve problems directly.

Nice To Haves

Hands-on familiarity with retail media networks such as Walmart Connect, Roundel, Kroger Precision Marketing, Instacart, or similar platforms.
General experience working with major retailers.

Responsibilities

Partner with the Retail team to develop annual and quarterly marketing plans for key retail partners.
Translate national brand campaigns, product launches, and company priorities into retailer-specific programs that support sell-in and sell-through.
Support retailer meetings, launches, promotions, and key customer moments with marketing plans, materials, and programs.
Identify opportunities to improve David’s presence across in-store, retailer.com, delivery platforms, retail media, and other shopper touchpoints.
Build account-specific plans that reflect retailer priorities while maintaining a consistent David brand.
Own retail media strategy and investment across platforms such as Walmart Connect, Roundel, Kroger Precision Marketing, Instacart, and other retailer media networks.
Manage campaign budgets, pacing, targeting, and performance with agencies and internal teams.
Establish objectives and measurement frameworks for ROAS, incrementality, new-to-brand acquisition, and retail sales impact.
Analyze performance across retailers, products, campaigns, and tactics to guide investment allocation.
Test platforms, placements, audiences, and tactics to identify scalable sources of growth.
Support new retailer and product launches, seasonal programs, and major promotional moments.
Develop marketing support for retail initiatives across retail media, retailer.com, in-store activation, sampling, promotions, and David-owned channels.
Coordinate teams to ensure retail marketing deliverables are executed accurately and on time.
Identify and evaluate retailer-funded marketing, co-marketing, events, sampling, and other customer-specific activations.
Own retail marketing budgets and forecasts, aligning spending with business priorities and expected returns.
Build reporting and operating rhythms that provide Marketing and Retail visibility into activity, spend, performance, and decisions.
Manage retail marketing agencies and external partners, setting priorities, reviewing work, and holding partners accountable for performance.