Retail Marketing Manager

INEOS Automotive • Montvale, NJ

4d

About The Position

The Retail Marketing Manager is a key role within INEOS Automotive’s US/Canada Grenadier marketing function, focused on retailer marketing, cooperative marketing programs, and local test-drive and display events in collaboration with dealers. The role requires close, seamless integration with the central marketing team and supports the North American market.

The position is responsible for communicating with, supporting, and directing the US/Canada dealer group; delivering retail marketing support and performance campaigns; implementing paid performance media; and working with the central team and agency to develop locally relevant content. Cooperative-program budgets and other budget approvals ultimately sit with the central team or CEO.

Requirements

• At least 5 years of experience.
• Retail marketing experience.
• Marketing communications and media experience in a B2B2C environment.
• Proven track record of delivering leads or sales performance.
• Experience working with agencies to successfully complete multiple projects.
• Likely educated to first-degree level (BA or equivalent).
• Up-to-date knowledge of marketing trends and best practices.
• Creative thinking and ability to think outside the box.
• Commercial acumen and strong communication and presentation skills.
• IT literacy.
• Ability to prioritize and set goals.
• Self-motivation.
• Influencing skills and relationship-building ability.
• A natural team player with a low-ego approach and the energy and desire to develop rapidly.

Nice To Haves

• Automotive experience is highly desirable.
• Broader sector experience beyond automotive is preferred.

Responsibilities

• Communicate with, support, and provide direction to the US/Canada dealer group in a timely manner.
• Deliver a retail marketing program that includes brand support, digital assets, media coordination, cooperative funding, and support for test-drive and display events.
• Help plan and implement performance campaigns.
• Collaborate closely with the central team to support the success of the North American market.
• Implement paid performance media campaigns effectively in the North American market.
• Work with the central team and department agency to develop and deliver US/Canada content, either brand-initiated or through content creators, to build local affinity.
• Support the cooperative marketing program, which is intended to motivate and activate dealers at a designated market area level.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level