Retail Marketing Manager
About The Position
Lithia & Driveway is hiring a Manager, Retail Marketing Operations (RMO) to act as a strategic partner to dealership leaders across Virginia, Tennessee, and South Carolina. The role works directly with leaders and influences marketing strategy and performance across up to 25 stores. The preferred location is Virginia; Tennessee and South Carolina are also listed, and the employee must reside within the region. Regional travel is required. The position leads retail marketing strategies that support sales, aftersales, profitability, customer loyalty, and the customer experience. It uses data and scorecard metrics to create actionable plans, oversees content and campaigns, and continuously improves results through analytics, market trends, and testing. The role also advises store leaders and collaborates with OEMs, internal teams, vendors, and other stakeholders.
Requirements
- 2–5 years of experience in automotive marketing, dealership operations, or multi-location retail marketing.
- Strong understanding of performance marketing, customer lifecycle, and retention strategies.
- Ability to turn data into action using Google Analytics, CRM tools, and reporting platforms.
- Confidence working directly with leadership and influencing decisions.
- High school graduate or equivalent.
- Must be 18 years or older.
- Must reside within the Virginia, Tennessee, or South Carolina region.
Nice To Haves
- Virginia residence is highly preferred.
Responsibilities
- Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores.
- Develop loyalty programs and campaigns that strengthen retention and enhance the customer experience.
- Turn insights and scorecard metrics into actionable strategies and measurable results.
- Advise Store Leaders and collaborate with OEMs, internal teams, and vendors.
- Oversee content and campaigns that drive engagement and performance.
- Use analytics, market trends, and testing to continuously improve outcomes.
- Ensure consistency with company initiatives and act as a key resource for stakeholders.
Benefits
- Competitive pay
- Medical, dental, and vision plans
- Paid holidays
- PTO: 80 hours at time of hire
- Short- and long-term disability
- Paid life insurance
- 401(k) retirement plan
- Employee stock purchase plan
- Lithia Learning Center
- Vehicle purchase discounts
- Wellness programs
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
High school or GED
