Sr. Marketing Manager, Retail

Vail Resorts•Broomfield, CO

1d•Hybrid

About The Position

The Sr. Marketing Manager, Retail leads marketing strategy and execution for Vail Resorts’ retail businesses, including EpicShop.com, Epic Mountain Gear, and in-resort retail locations. The role focuses on driving guest engagement, traffic, momentum, and revenue across online and physical stores while connecting retail strategy and guest experiences to the broader Vail Resorts ecosystem. Working with teams across omnichannel and guest lifecycle marketing, Epic Pass and Resort Marketing, analytics, product, and operations, the manager builds repeatable integrated marketing playbooks and leads campaigns and projects. The role uses guest and behavioral data to identify opportunities, develop actionable plans, measure marketing effectiveness, and gain alignment from stakeholders. It also leads and develops multiple direct reports.

Requirements

Bachelor’s degree or equivalent experience.
5–6 years of product and/or digital marketing experience.
Solution-oriented mindset and ability to identify opportunities and implement solutions.
Learning agility and ability to adapt quickly to new skills and responsibilities.
Strong analytical skills and ability to use data to tell compelling stories.
Ability to manage multiple projects simultaneously while collaborating with cross-functional partners.
Independent self-starter who takes initiative with positive energy.
Ability to manage multiple stakeholders independently and collaboratively across departments.

Nice To Haves

Understanding of retail businesses and retail best practices.

Responsibilities

Shape and execute data-driven marketing strategies and product initiatives that meet annual revenue and unit goals and support long-term growth.
Develop strategies to optimize marketing plans and inbound and outbound tactics, including in-store strategies and activations.
Analyze guest data, refine audience segments and marketing tactics, and translate insights into actionable plans.
Partner with Retail product and operations teams to refine the go-to-market planning, execution, and post-promotion or event reporting cadence.
Manage high-visibility cross-functional projects and collaborate with senior leaders in Retail product and operations.
Use behavioral data and guest insights to identify business opportunities, communicate findings with data, and build stakeholder support for marketing strategies and plans.
Establish KPIs, reporting frameworks, and measurement capabilities to assess marketing effectiveness and efficiency.
Lead and develop multiple direct reports, manage workload, and coach for growth.