Sr. Marketing Manager, Retail

Vail Resorts•Broomfield, CO

2d•$111,685 - $159,549•Hybrid

About The Position

The Sr. Manager of Retail Marketing develops and executes marketing strategies for Vail Resorts’ retail businesses, including EpicShop.com, Epic Mountain Gear, and in-resort retail locations. The role focuses on driving momentum, guest engagement, traffic, and revenue across online and physical retail stores. It builds repeatable integrated marketing playbooks that connect retail strategy and guests to the broader Vail Resorts ecosystem and guest experience. The position works collaboratively with omnichannel and guest lifecycle marketing, Epic Pass and Resort Marketing, analytics, and retail product and operations partners. The successful candidate is curious, creative, influential, entrepreneurial, open to testing and learning, and able to lead projects and campaigns independently. The role also leads and develops multiple direct reports.

Requirements

Bachelor’s degree or equivalent experience.
5–6 years of product and/or digital marketing experience.
Solution-oriented mindset and ability to identify opportunities and implement solutions.
Learning agility and ability to adapt quickly to new skills and responsibilities.
Strong analytical skills and ability to use data to tell compelling stories.
Ability to manage multiple projects simultaneously while collaborating with cross-functional partners.
Independent self-starter who takes initiative with positive energy.
Ability to manage multiple stakeholders independently and collaboratively across departments.

Nice To Haves

Understanding of retail businesses and retail best practices.

Responsibilities

Shape and execute data-driven marketing strategies and product initiatives for Retail businesses to meet annual revenue and unit goals and support long-term growth objectives.
Develop and propose strategies to optimize marketing plans and inbound and outbound tactics, including in-store strategies and activations.
Analyze guest data, refine audience segments and marketing tactics, and translate insights into actionable plans while gaining alignment for execution.
Partner with Retail product and operations teams to refine the go-to-market rhythm and cadence, from planning and execution through post-promotion and event performance reporting.
Manage high-visibility cross-functional projects, working in partnership with stakeholders and interacting with senior leaders in Retail product and operations.
Use behavioral data and guest insights to identify business opportunities, communicate findings through data, and build stakeholder trust and support for strategies and marketing plans.
Establish KPIs, reporting frameworks, and measurement capabilities to regularly assess marketing effectiveness and efficiency.
Lead and develop multiple direct reports, manage workload, and coach employees for growth.