Marketing Manager Jobs

About The Position

Requirements

• Bachelor’s degree or higher in Marketing, Advertising, Communications, Automotive Design/Engineering, or equivalent combination of relevant education and experience.
• At least 10 years of experience in a marketing or automotive product role.
• At least 5 years of direct off-road marketing experience.
• At least 5 years of experience in a manager role overseeing direct reports and external communications agency partners.
• Strong organizational skills and the ability to distill complex topics into focused, powerful recommendations and presentations.
• Positive attitude and enthusiastic approach to barriers and uncertainty, with curiosity and passion for figuring things out.
• Team-oriented mentality and ability to build strong, collaborative, lasting relationships with internal stakeholders and external partners.
• Flexibility for frequent travel to key races and activations.
• Understanding and experience with the unique, rugged environments in which off-road racing takes place, and ability to personally navigate their physical and logistical aspects.

Nice To Haves

• Master’s degree or higher in Marketing, Advertising, Communications, or Automotive Design/Engineering.
• Experience in automotive product planning or development.
• Hands-on off-road hospitality or activation experience.
• Direct agency experience developing on-site activations and communications.

Responsibilities

• Oversee off-road racing marketing initiatives and Raptor products, including cycle planning and relationships with internal engineering and competition teams.
• Prioritize race series and events to maximize brand value and win enthusiast customers.
• Lead development of the Raptor brand, including positioning, product content, and on-vehicle brand expression, coordinating with the Brand Manager under the Ford Racing banner.
• Lead off-road race operations and manage series, partner, and driver relationships, including hospitality and fan engagement.
• Prioritize annual off-road topics and workstreams that drive product and brand passion.
• Coordinate with the Brand Manager on branding topics, including livery, licensing, and merchandise.
• Plan, manage, and forecast budget utilization across race series and activations.
• Coordinate with the Content Manager on media and content topics, including website, digital, social, and long-form storytelling.
• Manage a team of four direct reports and multiple agency relationships.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, and subsidized back-up child care.
• Family-building benefits, including adoption and surrogacy expense reimbursement and fertility treatments.
• Vehicle discount program for employees and family members, and management leases.
• Tuition assistance.
• Employee resource groups.
• Paid time off for individual and team community service.
• Paid holidays, including the week between Christmas and New Year’s Day.
• Paid time off and the option to purchase additional vacation time.