Customer Marketing Senior Manager, CRM Performance

FanDuel • New York City, NY

12d • Hybrid

About The Position

FanDuel is hiring a Senior Manager, CRM Performance to lead a new Customer Marketing capability focused on improving the effectiveness, personalization, and commercial impact of Sportsbook customer communications. The role works across lifecycle marketing, customer behavior, data, and communications, and owns how customer performance journeys are understood and optimized across messages and channels.

The Senior Manager leads a team and partners with Lifecycle, Loyalty, Strategic Campaigns, CRM Operations, Data Science, Experimentation, Analytics, Product, Martech, Creative, and other cross-functional teams. The role establishes CRM communication strategy, performance measurement and optimization practices, customer contact management, and the operating model for delivering more relevant customer experiences and stronger business outcomes.

FanDuel Group is a mobile gaming company operating brands and products across mobile wagering, iGaming, horse racing, daily fantasy sports, and television and streaming. The position’s applicable salary range is $127,000–$159,000 USD, dependent on factors including relevant experience, location, business needs, and market demand. It may include incentive compensation and the benefits described below.

Requirements

• At least 8 years of experience in CRM, lifecycle marketing, retention, or related fields, including significant experience leading teams and performance-driven customer programs.
• Deep experience in CRM or lifecycle marketing at meaningful scale, with strong understanding of segmentation, customer journeys, campaign orchestration, and multi-channel communications.
• Strong commercial and analytical mindset, with a record of connecting customer communication strategies to measurable business outcomes and optimizing investment and performance.
• Demonstrated experience designing and interpreting experimentation, measurement, and test-and-learn programs, and translating data into clear strategic decisions.
• Experience partnering with Data Science, Analytics, Product, and Martech teams to apply customer data, personalization, and automation to marketing programs.
• Strong understanding of customer behavior and lifecycle dynamics, including how value, engagement, seasonality, competitive intensity, and customer context influence marketing strategy.
• Proven ability to lead through complexity, influence senior stakeholders, and align cross-functional teams around shared customer and business objectives.
• Excellent people leadership, communication, and prioritization skills, with a record of building teams and capabilities in fast-moving environments.

Nice To Haves

• Experience in sports betting, gaming, fintech, subscription businesses, e-commerce, or other high-scale consumer businesses is strongly preferred.
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus.

Responsibilities

• Own the Sportsbook CRM Performance strategy and establish frameworks for planning, prioritizing, measuring, and optimizing communications across customer segments, lifecycle stages, campaigns, and channels.
• Develop a holistic view of communication performance that connects campaign-level metrics to customer and commercial outcomes, including engagement, player days, handle, retention, reactivation, and lifetime value.
• Lead a test-and-learn agenda for messaging, channels, cadence, content, audiences, and journey design, partnering with Experimentation and Analytics to develop scalable best practices.
• Own the communication performance operating rhythm and translate customer behavior, the sporting calendar, seasonality, competitive dynamics, and campaign priorities into communication recommendations.
• Define customer contact management strategy, balancing engagement with customer experience and guarding against over-messaging, fatigue, and conflicting communications.
• Partner with Enablement to identify and unlock decisioning capabilities, data sources, and tools for audience selection, personalization, orchestration, and measurement.
• Identify opportunities to simplify and improve the CRM operating model through repeatable processes, standards, and performance frameworks that improve velocity while maintaining quality and customer-centricity.
• Serve as a senior strategic partner to Lifecycle, Loyalty, and Strategic Campaigns, translating customer and performance insights into stronger campaign strategies and a more connected customer experience.
• Build and develop the CRM Performance capability, including a high-performing team, clear priorities, and effective cross-functional ways of working.
• Communicate performance, learnings, and strategic recommendations to Customer Marketing leadership and senior stakeholders.

Benefits

• Health plans, some available at no cost per paycheck, including fertility and family-planning programs, mental health support, and fitness benefits.
• Generous paid time off and sick leave.
• Annual bonus and long-term incentive opportunities based on performance; the role may also be eligible for short-term or long-term incentive compensation, including cash bonuses and stock program participation.
• 401(k) with up to a 5% match.
• Commuter benefits.
• Pet insurance.
• Medical, vision, and dental insurance.
• Life insurance and disability insurance.
• Paid personal time off and 14 paid company holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed